Media Analyst

Gupta Media was founded over 25 years ago on the idea that advertising could create huge leverage in our clients' businesses. We are currently looking to add highly qualified Media Analysts at all levels to our Media team. We pride ourselves on being innovative, competitive, and disruptive in the digital space.

Responsibilities

Plan, build, and optimize campaigns across digital platforms like Meta Ads, Google Ads, Amazon Ads, and Reddit; Familiarity with platforms like Google Analytics and ability to create custom data models in Excel/Google; Multi-tasking across multiple platforms and projects; Communicating with clients via Zoom, phone, and email on a daily basis; Analyze campaign performance, share key insights, and make recommendations for optimization; Provide insights to help impact and improve team strategy; Stay current on trends in digital marketing, best practices, and emerging products and platforms; Involvement in the training and mentoring of new hires and junior staff

Requirements

Skilled in digital media planning, buying and reporting; Managing high-priority campaigns; Bachelor’s degree or higher in Marketing, Advertising, Business, Economics or related field; 2+ years of experience in Digital Marketing; Advanced knowledge of Google Ads (Search, Display, Shopping), Meta Ads, Amazon Ads, Connected TV, Criteo, Reddit and other digital marketing platforms; Analytical expertise; Ability to multitask and prioritize workload across multiple projects; High level of enthusiasm and professionalism; Curiosity; Authorized to work in the US for at least 3 years

Benefits

Annual bonus plan; Health insurance; Dental insurance; Vision insurance; Pet insurance; Flexible and Dependent Care Savings Accounts; 401(k) with up to 5% Safe Harbor contributions; Paid time off; Paid family leave; Commuting and wellness stipends; Opportunities for professional development and career growth