Media-Buyer

Talent-360 is hiring for one of its clients a Media Buyer. Job Description: Media Planning: Develop and execute comprehensive media plans that align with marketing objectives and budget constraints. Research & Analysis: Conduct market research to identify target audiences, analyze competitors, and evaluate media trends. Negotiation: Negotiate advertising rates and contracts with media vendors to secure optimal placements and pricing. Campaign Management: Monitor and manage advertising campaigns to ensure they are delivered on time, within budget, and meet performance goals. Performance Measurement: Analyze campaign performance metrics and prepare reports to assess effectiveness, making recommendations for improvements. Budget Management: Manage and allocate the media budget efficiently, ensuring maximum ROI on advertising spend. Collaboration: Work closely with internal teams, including creative, digital marketing, and product management, to ensure cohesive messaging and branding across all media. Trend Monitoring: Stay updated on industry trends, emerging media channels, and new technologies that could enhance advertising strategies.

Responsibilities

Media Planning: Develop and execute comprehensive media plans that align with marketing objectives and budget constraints; Research & Analysis: Conduct market research to identify target audiences, analyze competitors, and evaluate media trends; Negotiation: Negotiate advertising rates and contracts with media vendors to secure optimal placements and pricing; Campaign Management: Monitor and manage advertising campaigns to ensure they are delivered on time, within budget, and meet performance goals; Performance Measurement: Analyze campaign performance metrics and prepare reports to assess effectiveness, making recommendations for improvements; Budget Management: Manage and allocate the media budget efficiently, ensuring maximum ROI on advertising spend; Collaboration: Work closely with internal teams, including creative, digital marketing, and product management, to ensure cohesive messaging and branding across all media; Trend Monitoring: Stay updated on industry trends, emerging media channels, and new technologies that could enhance advertising strategies.

Requirements

Experience from 1 year to 3 years