Media Buyer

As a Media Buyer at Mindvalley, you'll drive the planning, execution, and optimization of digital advertising campaigns that fuel our global growth. You'll own campaign performance, leverage AI-driven solutions, and collaborate closely with creative and funnel teams to deliver high-impact results across multiple platforms.

Responsibilities

Launch, manage, and scale paid social campaigns across Meta, Google, and TikTok, focusing on new customer acquisition via VSL and webinar funnels; Propose and execute structured A/B tests on hooks, copy, creatives, audiences, and campaign structures; Monitor and optimize key metrics (CTR, CPM, CVR, CPA, ROAS) to inform scaling decisions; Collaborate with creative, funnel, and product teams to align messaging and creative direction; Translate funnel objectives into actionable creative briefs and performance-driven ad concepts; Ensure accurate tracking and attribution across pixels, Conversions API, and GA4; Maintain campaign dashboards and deliver weekly performance insights and recommendations; Act as a feedback engine for creative teams, identifying winning angles and escalating learnings; Stay ahead of platform trends, best practices, and new ad features to keep Mindvalley's strategy cutting-edge

Requirements

4+ years of hands-on experience managing paid social campaigns (Meta, YouTube, TikTok) with proven results; Deep understanding of platform-specific best practices, campaign structures, and creative formats; Strong analytical skills and proficiency with data analytics and AI-driven tools for campaign optimization; Relentless approach to testing and experimentation across creatives, audiences, and bidding strategies; Experience collaborating with creative and marketing teams to develop high-performing ads and funnels

Nice to have

Experience with advanced tracking setups (Conversions API, GA4); portfolio of AI-driven campaign improvements