Media Planner

CTP is looking for a Media Planner. In this role, CTP is looking for someone who will contribute to our agency’s success by: Supporting the development of media strategies and plans that align with client goals and campaign objectives; Conducting research, gathering marketplace information and working with media partners to evaluate opportunities and pricing; Identifying media opportunities across channels and platforms based on client and audience needs; Supporting campaign setup, trafficking, execution and ongoing optimization; Monitoring campaign performance and helping translate data into insights and recommendations; Compiling, organizing and analyzing media performance data for client reporting; Maintaining media plans, budgets, status reports and other documentation for internal and client meetings; Collaborating with media partners and internal teams to keep campaigns running smoothly and on schedule; Managing campaign billing, invoices and weekly/monthly reconciliation with a high degree of accuracy; Staying current on evolving media platforms, tools, audience behaviors and industry trends; Exploring emerging technologies, including AI, and identifying thoughtful ways to use them to improve efficiency, uncover insights and create more time for strategic thinking and partnership.

Responsibilities

Supporting the development of media strategies and plans that align with client goals and campaign objectives; Conducting research, gathering marketplace information and working with media partners to evaluate opportunities and pricing; Identifying media opportunities across channels and platforms based on client and audience needs; Supporting campaign setup, trafficking, execution and ongoing optimization; Monitoring campaign performance and helping translate data into insights and recommendations; Compiling, organizing and analyzing media performance data for client reporting; Maintaining media plans, budgets, status reports and other documentation for internal and client meetings; Collaborating with media partners and internal teams to keep campaigns running smoothly and on schedule; Managing campaign billing, invoices and weekly/monthly reconciliation with a high degree of accuracy; Staying current on evolving media platforms, tools, audience behaviors and industry trends; Exploring emerging technologies, including AI, and identifying thoughtful ways to use them to improve efficiency, uncover insights and create more time for strategic thinking and partnership

Requirements

Ability to commute to our Boston office 2x/week (Tuesday and Wednesday); A minimum of 2-6 years of relevant media planning, buying or digital advertising experience; Strong Excel skills and comfort working with data, budgets and reporting; Familiarity with digital advertising platforms such as Google Ads/YouTube, Meta Ads Manager and LinkedIn Campaign Manager; Strong analytical and problem-solving skills with the ability to identify meaningful insights within campaign data; Excellent organizational skills and the ability to manage multiple campaigns, deadlines and details at once; Strong written and verbal communication skills and a collaborative working style; Curiosity and a willingness to learn new platforms, tools and approaches quickly, including an interest in exploring how AI and emerging technologies can make our work smarter and more efficient while keeping human judgment, creativity and strategic thinking at the center; Proficiency in Google Workspace and Microsoft Office

Nice to have

Former agency experience preferred; Experience with ad serving, trafficking and/or campaign measurement tools preferred; Programmatic/DSP experience is a plus

Benefits

Comprehensive benefits package; Collaborative, supportive culture focused on delivering breakthrough ideas for our clients