Media Planning Manager

We are seeking a strategic and analytically-minded Manager, Media Planning (APAC) to lead comprehensive media planning and strategy development for a key enterprise client across the Asia-Pacific region. Based in our Jakarta office, you will be instrumental in translating complex client objectives into innovative, data-driven media strategies that resonate across diverse APAC markets.

Responsibilities

Develop and champion comprehensive, data-driven media strategies for a key enterprise client across the APAC region; Conduct in-depth analysis of market trends, consumer behavior, and competitive landscape across various APAC countries; Define optimal media mix, audience targeting approaches, budget allocations, and flighting strategies tailored to each market; Own development and management of market-specific test plan and learning agenda; Plan and drive tests and learning initiatives across the region; Develop accurate forecasted performance for APAC campaigns and strategically achieve targets against client KPIs; Design integrated media plans across Google (Search, Display, YouTube, App Campaigns), Apple Search Ads, and key social media ad platforms; Collaborate closely with internal activation teams and client stakeholders to ensure seamless execution; Provide strategic guidance on channel selection, audience targeting, ad formats, and measurement; Establish robust measurement frameworks and define KPIs for all APAC media campaigns; Work with data and analytics teams to ensure proper tracking, reporting, and attribution models; Conduct regular performance analysis against forecasts and recommend strategic budget reallocation; Provide strategic inputs and data analysis for campaign wrap-up reports; Serve as primary strategic point of contact for clients regarding the campaign lifecycle; Present complex media strategies, performance insights, and market trends to client teams; Collaborate with account management, creative, activation, and analytics teams; Provide thoughtful, strategic campaign summaries and post-mortems for clients; Stay abreast of digital advertising trends, platform features, regulatory changes, and competitive activities; Proactively identify and recommend new media channels, technologies, and innovative approaches; Stay informed on advertising trends, privacy regulations, and their impact on campaign effectiveness.

Requirements

5+ years of progressive experience in media planning or digital strategy, with a strong focus on multi-market campaigns within APAC; Proven experience planning for enterprise-level clients, demonstrating the ability to manage complex needs and large-scale budgets; Business-level fluency in English (verbal and written); Demonstrated expertise in strategic planning and channel integration across diverse digital platforms, including Google (Search, Display, YouTube, App Campaigns), Apple Ads, and key social media ad platforms (e.g., Meta - Facebook/Instagram, TikTok, etc.), with understanding of regional nuances; Strong understanding of platform functionalities, audience targeting capabilities, and bidding strategies across these channels; Understanding of the app ecosystem, including app store optimization (ASO) principles, mobile measurement partners (MMPs), and in-app event tracking and optimization; Exceptional analytical skills with the ability to interpret complex market data, identify trends, and derive actionable insights for strategic planning and optimization; Proven experience with designing and managing comprehensive test & learn agendas for media campaigns; Outstanding communication, presentation, and client-facing skills, with the ability to influence and collaborate with diverse stakeholders both internally and externally across cultures.

Nice to have

Experience with specific APAC media planning tools or syndicated research platforms; Familiarity with local data privacy laws and advertising regulations across key APAC markets; Experience working in a global agency network for international clients.