Media Planning Senior Associate (Contrato temporal)

The Media Planning Senior Associate is a key digital profile with a tactical and analytical approach, responsible for the implementation, optimization, and monitoring of digital strategies across the entire funnel, from awareness to conversion and retention, managing campaigns on platforms such as Google, Meta, programmatic, video, display, and other emerging channels. This role directly impacts the business by interpreting data from tools like GA4 and dashboards to translate them into concrete actions, supporting basic SEO and organic visibility initiatives, and collaborating effectively with Mazda's internal teams, questioning results and prioritizing efforts. Their ability to ensure solid and consistent execution under the senior team's direction is fundamental for maintaining operational continuity and maximizing the performance of digital investments, ensuring that each channel efficiently contributes to overall performance.

Responsibilities

Implementation, optimization, and monitoring of digital strategies across the entire funnel, from awareness to conversion and retention; Managing campaigns on platforms such as Google, Meta, programmatic, video, display, and other emerging channels; Interpreting data from tools like GA4 and dashboards to translate them into concrete actions; Supporting basic SEO and organic visibility initiatives; Collaborating effectively with Mazda's internal teams; Questioning results and prioritizing efforts; Ensuring solid and consistent execution under the senior team's direction.

Requirements

2+ years of experience in implementing, optimizing, and monitoring full-funnel digital strategies (awareness to retention); Tactical and analytical approach to campaign management; Proficiency in digital ad platforms: Google, Meta, programmatic, video, display, and emerging platforms; Ability to interpret data (GA4, dashboards) to generate concrete, business-impacting actions; Basic knowledge of SEO and organic visibility; Capacity to question results, prioritize efforts, and coordinate effectively with internal teams; Ensuring solid and consistent execution under pre-established guidelines.

Benefits

Competitive medical, group retirement plans, vision, and dental insurance; Significant paid time off; Preferential partner discounts; Employee mental health awareness days; Employee resource groups; Frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.