Mgr, Product Marketing

Job Purpose

- The Regional Product Marketing (RPM) is responsible for the go-to-market strategy, execution and growth (the "how") within South Korea, lifecycle management, and commercial success of EP MCU/MPU/Connectivity portfolio. Translate complex technical specifications (like DMIPS, Flash memory, Wireless performance and peripheral sets, application requirements) into value propositions that resonate with customers.
- Adapting the global strategy and pivot it to fit local market dynamics, ensuring that the EP & C portfolio meets revenue and design-win targets in the specific geography through a deep customer-centric approach. Collaborate with Sales and other stakeholders to identify high-value "white space" and partner with Distribution and Design Houses to build a robust support ecosystem. Ultimately, acting as the "Voice of the Region" ensuring that local requirements and competitive shifts directly influence the future products’ roadmap

Key Performance Measures

- Product line revenue, margin, and growth of the Korea market.
- Number of design-ins and design-wins in Korea
- Korea market strategy and execution.
- Definition of unique selling propositions (USPs) and clear differentiators against competitors.
- Achievement of team goals and individual development milestones.

Responsibilities

Demand Creation & Design-Wins; Targeting: Identify the high potential customer; Promotion: Execute regional seminars, tech days, partner scouting, enablement and trade shows.; Funnel Management: Track the "Design-In" to "Design-Win" pipeline to ensure future revenue is secure.; Opportunity: Uncover opportunity and support to close and win; Distribution Management: Work with distributor to support Key account and “long tail” customers.; Customers: Establish deep relationships with key customers and align on product roadmap and D-in/win support; Price Positioning: Adjust local pricing to stay competitive against local players or customer share, in synch with company ambition.; Key customer initiatives; Account Profile: Working with sales (Customer Roadmap, Competition landscape, SKU map, SAM, key target opportunities/sockets, SWOT, customer org); Engagement strategy and customer relationship; Roadmap impact and alignment; Account strategy; Action plan; long term tracking; Go-To-Market (GTM); Collateral customization: Adapt high-impact pitch decks, product positioning, articles.; Sales Enablement: In collaboration with FAE/AE Train sales teams and Partners on new products, fighting guide and tech trend to leverage.; Ecosystem Development/nurturing: Ensure the MCU/MPU/CONNECTIVITY has the right "extras" by training the partners, “preparing” evaluation boards, IDE support, and software libraries.; Local 3rd party: Strong local engagement and partner identification.; Strategy & Roadmap; Market Analysis through Customer lens: Identify emerging trends in IoT, Industrial Automation, Consumer Electronics,...; Competitive Intelligence: Keep tabs on competitors to ensure pricing and performance remain superior.; Voice of the Region (VOR); Feedback Loop: Collect specific regional requirements. It’s your job to convince the global team to put it on the roadmap.; Competitor Scouting: Monitor what competitors are doing locally

Requirements

Strong business acumen with P&L ownership mindset.; Strategic thinking with data-driven decision making.; Customer-centric orientation.; High energy, self-motivation and go-getter attitude.; Excellent written and oral communications skills. Ability to present complex concepts in a clear, concise and effective way.; Excellent interpersonal skills. Ability to influence cross-functional stakeholders.; Ability to work effectively with teams located in multiple locations, time zones.; Ability to collaborate and be effective in a fast-paced environment.; Track record of successfully launching products, generating design-wins and ultimately driving revenue growth.; Bachelor’s degree in electrical engineering, Computer Engineering, or related technical fields. Master’s degree or MBA is a plus.; 10+ years of experience in semiconductor, embedded systems, or related industries.; 5+ years in product marketing or product line management.; Experience in P&L management, Strategic Marketing, Technical Marketing, Business development, Applications, Supply chain management, Cost management, or related roles.; Understanding of microcontroller or microprocessor or connectivity applications in consumer, industrial, automotive and data center or communications infrastructure applications and systems.; Understanding of:; Microcontroller architectures (ARM Cortex, RISC-V, etc); Connectivity Technology (WiFi, Bluetooth, NFC); Embedded software ecosystems; Semiconductor cost structures, wafer economics, and supply chain dynamics