North America Field and Channel Marketing Manager

We are seeking a dynamic, results-driven, and highly strategic North America Field and Channel Marketing Manager to spearhead regional marketing initiatives and partner-led demand creation across the United States and Canada. In this pivotal role, you will design, implement, and manage integrated marketing strategies that drive high-quality leads, accelerate pipeline creation, and optimize brand visibility. Reporting directly to the Director, Americas Marketing, you will serve as the primary marketing advisor for our B2B sales, partner, and channel teams. You will be responsible for orchestrating multi-touch demand generation campaigns and maximizing partner programs to drive measurable revenue growth. The ideal candidate is a proactive, data-driven marketer who can seamlessly blend hands-on field marketing execution with strategic partner channel management to take our North American theater to the next level.

Responsibilities

Develop and execute regional marketing plans; Lead demand generation strategy; Execute multi-channel campaigns including email, social media, paid advertising, SEO/SEM, webinars, and content syndication; Build and implement targeted ABM programs; Design lead nurturing programs; Coordinate and execute regional webinars; Build and manage the AWS campaign roadmap; Implement and maximize channel partner programs; Lead MDF submission, oversight, and administration; Plan and execute industry trade shows, conferences, regional events, workshops, and executive roundtables; Oversee end-to-end event operations; Serve as the primary marketing partner for North America sales teams; Communicate marketing plans and deliver sales tools; Collaborate cross-functionally with Channel, Corporate Communications, Product Marketing, Marketing Operations, and Customer Success teams; Manage North America field and partner marketing budgets; Define, track, and analyze KPIs; Leverage CRM and marketing automation systems to monitor full-funnel performance

Requirements

5-7+ years of experience in B2B marketing; 3+ years of proven success in a field marketing role directly covering the US and Canada markets; 2+ years of direct responsibility for the demand generation function at a SaaS or cybersecurity company; Experience working with and marketing through partner channels; Strong expertise in demand generation best practices, digital marketing channels, event management, and account-based marketing; In-depth knowledge of CRM and marketing automation systems; Exceptional project management and organizational skills; Highly analytical approach with experience in setting measurable goals, evaluating campaign effectiveness, and extracting actionable insights from data; Outstanding communication, presentation, and interpersonal skills; Ability to travel across North America as needed

Nice to have

Strong preference for enterprise technology, SaaS, or cybersecurity industry; Hands-on experience with Salesforce, Marketo and 6Sense

Benefits

Retirement Plans; Medical, Dental and Vision Coverage; Paid Time Off; Paid Parental Leave; Support for Community Involvement; Social programs; Flexible work hours; Family-friendly benefits