Partner Marketing Senior Manager

Partner Marketing exists to fuel the growth and success of Wellhub's global partner network of gyms, studios and wellness businesses. The Senior Manager, Partner Marketing (France & Benelux) leads Partner Marketing strategy and execution for these markets, as part of Wellhub's regional EU Partner Marketing team. This person will act as the regional Point of Contact (POC) for Partner Marketing in France and Benelux, owning the local Business-to-Partner value proposition, brand positioning, network growth and engagement and, fitness industry events, working closely with Partnerships, local and cross-functional Marketing, Wellbeing Engagement, Product Development and Revenue teams to align strategy and execution. Reporting to the Partner Marketing Director, EU, this role combines strategic ownership of the region with hands-on execution.

Responsibilities

Develop and implement the local Business to Partner value proposition across all partner-facing materials and touchpoints for France and Benelux; Build Wellhub's presence and credibility within the regional fitness industry through relationships with industry associations/alliances, sponsorships, events, media/publications, and key opinion leaders; Lead go-to-market strategy for partner launches, relaunches, and dedicated campaigns and promotions to end users and clients, driving growth with existing partners; Build partner trust through structured engagement initiatives, including fitness industry events, partner conferences and summits; Support the Demand Generation team's strategy with local market insights and develop sales enablement materials to drive growth across the partner network; Partner closely with Partnerships, User Growth, Corporate communication, Content, Revenue teams local and global level to align initiatives with company-wide strategy; Manage the regional Partner Marketing budget for France and Benelux, allocating resources across campaigns, events and other marketing initiatives to drive results and maximize ROI; Use performance data and partner insights to inform, prioritize and continuously optimize Partner Marketing initiatives in the region; Autonomously identify and apply AI tools (e.g., Gemini, Claude) to raise the team's level of automation, streamlining repetitive tasks, accelerating content, reporting and campaign production; Live the mission by inspiring and empowering others through wellbeing and creating a supportive environment

Requirements

Native/fluent French and fluent English; based in France with deep knowledge of local market and fitness industry culture; +8 years of experience in Marketing; proven ability to build value propositions, brand positioning and go-to-market strategies and execute them independently as a regional lead; comfortable managing institutional relationships with industry KOLs, associations and strategic partners; strong cross-functional collaboration and stakeholder management skills; data-driven approach to marketing decisions, comfortable with CRM and marketing analytics tools; fluent English mandatory

Nice to have

Working knowledge of Dutch; exposure to Partner, Channel, Product or Revenue Marketing in a B2B or B2B2C environment

Benefits

Free Gold membership with access to onsite gyms and studios, digital fitness programs, and online wellness resources; add up to three family members to your plan; health insurance; Flexible First company with hybrid and remote options; one-time reimbursement to set up home office equipment; monthly work allowance; flexible schedule; minimum 25 days paid holiday per year with additional day for each year of tenure (up to 5) plus annual holidays including an extra holiday on your birthday; 100% paid parental leave to all new parents; access world-class platforms, interactive sessions, personalized development roadmap, and internal opportunities; team culture of passionate people