Performance Marketing Coordinator

The Performance Marketing Coordinator supports the Performance Marketing team by coordinating paid media, affiliate partnerships, influencer attribution, PR seeding, email, and advertising-related initiatives. This role is designed for a high-potential marketing professional who is building experience in performance marketing and is interested in developing hands-on knowledge across major paid media platforms and business suites. The coordinator will work closely with the Performance Marketing Manager, cross-functional teams, and external partners to keep campaigns organized, support partner communications, coordinate creative needs, track performance, and contribute to the continued growth of ABH's performance marketing programs.

Responsibilities

Support paid media and performance marketing initiatives across Meta, TikTok, Google, Amazon, and other relevant channels; Assist with campaign calendars, briefs, launch timelines, asset handoffs, approvals, status tracking, and campaign documentation; Support weekly and monthly performance reporting by compiling data, identifying notable trends, and flagging opportunities or follow-up items; Assist with tracking campaign spend, pacing, performance, testing activity, and results under manager guidance; Source, evaluate, and maintain a pipeline of prospective TikTok, Amazon, and other affiliate partners; Support day-to-day coordination of affiliate and performance partnership programs (Rakuten, LTK, ShopMy, and other affiliate networks or creator-commerce partners); Maintain accurate affiliate and partner records, including deliverables, tracking links, promotional codes, and key deadlines; Support influencer attribution by maintaining creator records, tracking links, promotional codes, and performance data; Support PR and earned media initiatives, including product requests, seeding lists, and shipment details; Partner with the Creative team to coordinate asset needs and track creative briefs, feedback, and approvals; Support the trafficking and coordination of campaign assets for international markets as needed

Requirements

1-3 years of experience in marketing, digital marketing, paid media, ecommerce, affiliate marketing, influencer marketing, partnerships, public relations, email marketing, or a related field (relevant internship experience may be considered); Strong interest in learning paid media platforms and business suites across Meta, TikTok, Google, Amazon, and other relevant channels; Familiarity with, or strong willingness to learn, affiliate platforms, creator-commerce tools, campaign trackers, and reporting systems; Strong organizational skills with the ability to manage multiple projects, priorities, deadlines, and follow-up items; Analytical mindset and comfort working with spreadsheets, reporting tools, campaign performance data, and shared project-management systems; Strong attention to detail, initiative, accountability, and a collaborative working style; Clear, professional written and verbal communication skills; Proficiency in Microsoft Excel and PowerPoint; Ability to work in a hybrid environment and be present in the office three to four days per week

Nice to have

Experience with Google Analytics, Tableau, Triple Whale, Northbeam, Salesforce Marketing Cloud, affiliate platforms, or other marketing platforms

Benefits

Competitive compensation package; full benefits; 401(K) plan with matching contributions from the company; bonus eligible