PPC Strategist

We’re looking for an experienced PPC Strategist to join our fast-growing digital marketing team. This role is ideal for someone who doesn't just manage campaigns but owns the strategy, identifies what’s not working, and knows exactly how to fix it. You’ll lead paid media efforts across Google Ads and Meta Ads for a mix of eCommerce and high-ticket service-based clients. From audits and campaign structures to creative coordination and strategic scaling this role is for a thinker and a doer. You’ll work closely with the Digital Marketing Lead and support our PPC Executive, ensuring strong client performance, clarity in communication, and consistency in delivery.

Responsibilities

Build and lead multi-platform PPC strategies that align with business goals (ROAS, CPA, Revenue, CPL, etc.); Perform in-depth audits of Google Ads and Meta Ads accounts and provide improvement roadmaps; Strategically plan and optimize campaigns (Search, PMax, Display, Shopping, Remarketing, Meta Campaigns); Collaborate with internal teams for ad copy, creative reviews, and landing page suggestions; Troubleshoot underperforming campaigns with data-backed action plans; Participate in or lead client calls, providing clarity on strategy, optimizations, and next steps; Translate client objectives into performance-focused ad strategies; Train, support, and mentor junior PPC team members; Stay ahead of platform changes, testing new campaign types and bidding strategies

Requirements

2-4 years of proven experience in PPC strategy and campaign management; Strong knowledge of both eCommerce and service-based industries, especially high-ticket models; Expertise in Google Ads, Meta Ads, Google Analytics, Tag Manager, Merchant Center, Looker Studio; Ability to read and act on metrics like ROAS, CPA, CTR, CVR, CP; Excellent skills in campaign structure, budgeting, and strategic scaling; Strong communicator — can simplify insights for clients and guide execution teams effectively; Strategic mindset — always thinking about how to improve performance or scale accounts; Education: Bachelor’s degree in IT/Computer Science or related field

Nice to have

Experience in building SOPs, checklists, and guiding process improvement is a plus