Praktikum Brand Strategy // Intern Brand Strategy (all genders)

At Interbrand, strategy is where insight meets possibility. As a Strategy Intern, you'll join our Strategy team for 6 months to learn how brands are built, positioned, and evolved. You'll collaborate on real client projects, contribute to strategic thinking, and develop your understanding of how brands create value and connect with audiences. Under the mentorship of experienced strategists, you'll help build the analytical and creative thinking that powers meaningful brand work.

Aufgaben

Learn Interbrand's strategic methodology and approach; Learn how all disciplines collaborate to create iconic moves; Support cross-functional project teams in building strategic concepts and brand thinking; Conduct benchmark analysis, trend-spotting, and competitive research to support the team in identifying insights; Help prepare client presentations and workshop materials; Contribute ideas and perspectives in internal regroups and meetings; Participate in client meetings and presentations, observing how strategy is communicated

Anforderungen

Fluency in German and English; Final year of university or freshly graduated; Portfolio of previous work demonstrating strategic thinking, research, insights and range of thinking; Active follower of branding across various channels and able to articulate what makes brands interesting; Collaborative and eager to learn from experienced strategists and peers; Comfortable speaking up with ideas and perspectives and not afraid to challenge conventional thinking; Proven ability to work well in team environments; Naturally curious about brands, marketing or advertising; Interested in understanding the business and commercial side of brands; Understanding of deadlines in a client service environment; Take ownership of assigned tasks, show initiative and reliability; Able to articulate ideas with strong evidence or references; Open to and actively listen to feedback and capable to incorporate it into your work; Comfortable presenting work in progress to peers in German and English

Wünschenswert

Experience in brand consulting, strategic marketing, market research, or similar fields (internships, projects, or coursework welcome)

Wir bieten

Paid internship; Transparent career pathways; On-demand learning; Honest feedback; Real collaboration across borders; Culture that champions difference and wellbeing