Principal Demand Generation Lead

Clasp is hiring a Founding Principal Demand Generation lead to build and own our lead generation engine from the ground up: the strategy, the metrics, tactics, and the channels that drive it. This is a builder's seat, roughly 90% hands-on individual-contributor work today, with room to grow into a player-coach role as the function scales. You'll define how we measure and convert leads into meetings, decide which channels earn our attention, and set the thought-leadership agenda that fuels inbound demand, partnering with a content/events specialist on execution when that support is in place, and rolling up your sleeves yourself when it isn't.

Responsibilities

Own Demand Strategy: Design and drive Clasp's full-funnel demand generation strategy, from awareness through meetings booked, across paid, organic, ABM, and partnership channels; Instrument the Funnel: Own the tracking and reporting of Clasp's demand funnel metrics inside HubSpot: MAL, MQL, SQL and CAC; Optimize the Infrastructure: Maintain and iterate on the systems and campaign tracking that run the marketing engine; Drive Content Demand: Lead Clasp's thought-leadership agenda (white papers, reports, blog, video), webinars, and content partnerships; Decide which channels reach more of the right audience and drive leads to the team; Partner with the Website Marketing Manager on the ownership of Clasp's B2B web presence (clasp.com/employers) with the goal of building traffic and conversion; Actively solicit content and campaign ideas from across the team; Build a documented feedback loop with Sales on lead quality; Operate with high agency and a roll-up-your-sleeves mentality in a lean, early-stage environment

Requirements

5+ years in B2B demand generation, including at least 2 years building a demand engine from zero at a Series B-or-earlier startup; Demonstrated ability to operate as the sole hands-on marketing hire on a lean team, while being ready to direct a second team member's execution as the function grows; You defined the funnel stages and metrics yourself; Proven ownership of a lead-volume target, with the numbers to back up attainment, misses included; Hands-on experience configuring lead scoring, attribution, and campaign tracking inside HubSpot; A track record of setting channel and content strategy rather than executing someone else's brief; High agency; Obsessed with efficiency and outcomes; Delivers beyond expectations; Brings fresh ideas and challenges assumptions

Nice to have

Experience marketing to healthcare/HR enterprise buyers (CHROs, VPs of TA, HR execs) or adjacent enterprise/clinical audiences

Benefits

Competitive cash and equity compensation; Health benefits (health, dental, & vision); 401k; Commuter benefits; Flexible PTO policy; Opportunities to grow and perform in a fast-paced environment alongside a stellar team