Principal Product Marketer

Supermetrics is at an inflection point. The business was built on product-market fit — connecting marketing data to analytics tools for 200,000+ customers. Now we're evolving into the trusted intelligence layer behind AI-first marketing, with connectors to Claude, ChatGPT, and Copilot already live and breaking new-user records. The category narrative is being written right now, and this role is at the centre of it. We're hiring a Principal Product Marketer to join a small, senior PMM team led by our incoming Senior Director of Product Marketing. The team's remit covers the full product portfolio — positioning, GTM, competitive intelligence, and enablement — with AI as the priority surface where the business is growing fastest and the category story is most live. As a Principal, you'll carry significant scope and operate with high autonomy — but you're not doing it alone. You'll work closely with your PMM and wider marketing team, with AI handling much of the execution layer so the PMM team can focus on the strategic and narrative work that actually moves the market. This role is built AI-first. Not AI as a productivity tool — AI as infrastructure.

Responsibilities

Positioning, messaging, and GTM across product areas with particular depth on the AI surface; AI-driven workflows for competitive monitoring, VOC synthesis, and enablement; Sales and CS enablement maintained as living assets; Cross-functional signal loops with Customer Experience, Sales, Customer Success, Partners, and Support; GTM input at the GTM Council, aligning launch sequencing and narrative across pods; Commercial voice and GTM owner for assigned SuperPods; Help shape the rhythm connecting PMM to Product early in each development cycle

Requirements

8+ years of B2B SaaS product marketing experience and owning GTM end-to-end; Real dual-motion instinct: understand what changes between PLG and SLG at a strategic and tactical level, and advocate for both with equal conviction; AI fluency is genuine and demonstrated: built working systems under real conditions (agents, automation, structured workflows) and have a clear point of view on what PMM humans should own versus what agents should operate; Experienced positioning and narrative practitioner, comfortable with frameworks like April Dunford and JTBD; Domain experience in martech, adtech, data or analytics