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Product Designer - Barbie

Full-time On-site work

Publication date: 02/09/2026

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Team

At Barbie, our Global Product Design team is a creative powerhouse driven by passion and innovation, united by a singular goal: to create the most groundbreaking, inspiring toys in the world! As a Barbie Product Designer , you will have the unique opportunity to be part of a team of visionary designers on an exhilarating journey to shape the future of Barbie, while igniting the imaginations of the next generation of kids. Through innovative design, trendsetting styles, and a fearless approach to creativity, you’ll ensure that Barbie remains not only relevant, but an enduring force in the hearts and minds of kids everywhere. Help us continue Barbie's legacy as a trailblazer - where cool, cutting-edge fashion meets inspiring, aspirational play. Come be part of a team known for “TOTY” award winning innovation that has made Barbie the # 1 Doll brand in the world!

The Opportunity

The Global Barbie team is seeking a highly skilled, experienced and self-motivated Designer to join its product design team. You’ll play a key role in identifying and developing new product opportunities that resonate with today’s kids by translating consumer insights, emerging trends, and technologies into engaging and successful toys. This includes generating and communicating toy concepts through 2D sketching and/or 3D models, collaborating closely with cross-functional partners in marketing, engineering, and packaging, and ensuring all designs align with Mattel’s standards of quality and brand integrity. The ideal candidate will possess proven product design experience showing ability to work on challenging and fun products as well as ideating new concepts.

What We’re Looking For

*The pay range is indicative of projected hiring range, however base pay will be determined based on a candidate’s work location, skills and experience. Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential.

Responsibilities

Actively generate new product opportunities to innovate and the brand; Execute on both Product Designs and Graphic Designs; Design and develop fashions, accessories, playsets and / or advertised lines or segments; Builds consensus between members throughout the design process; Partner with Development Design, Engineering, Packaging and Cost Engineering to ensure product integrity and marketing objectives; Daily communication with Asia partners; Successfully present and communicate their concepts to the design and marketing management and creative departments; Manage the early phases of design and development with other disciplines within the company

Requirements

BS/BA degree in Fashion Design, Toy Design or equivalent; 1-3 Years Professional Experience; Must be proficient in Photoshop, Illustrator and 2D computer programs; Strong written and verbal communications skills; Adobe Creative Suite proficiency; Knowledge of 3D CAD (Alias, Rhino 3D is a plus); Knowledge of material and manufacturing process; Ability to work autonomously and in a team environment; Ability to project manage; Ideal candidate will exhibit interest and knowledge of the current fashion trends as well as awareness of the current fashion doll category and the competitive landscape; Portfolio demonstrating strong design excellence and superior problem solving
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