Product Manager, Growth

WeightWatchers is a global digital health company. The Product Management team at Weight Watchers is rebuilding the digital product portfolio of a trusted 60-year-old brand, applying the latest in nutrition science, behavioral science, AI, and clinical care. Our mission is to improve the health and longevity of our members by building the best holistic weight health platform in the market. You will own the tactical execution of our acquisition testing program from hypothesis to live experiment to post-experiment readout across landing pages, the Med+ quiz, plans, checkout, and promotional configuration.

Responsibilities

Own the tactical execution of our acquisition testing program from hypothesis to live experiment to post-experiment readout across landing pages, the Med+ quiz, plans, checkout, and promotional configuration; Own the Experimentation Roadmap: Work with Principal PM to identify strategic opportunities for experiments; Maintain a prioritized, continuously-running testing roadmap across various landing pages and sign-up funnels; Operationalize Test Velocity: Partner with Marketing, Design, and Engineering to take hypotheses from idea to live test within a sprint; Own the documentation, configuration, and analytics setup that make high-volume testing sustainable; Optimize the Med+ Funnel: Identify drop-off points across the Med+ acquisition flow (LP, quiz, plans, payment) and maintain a backlog of the highest-leverage fixes and experiments; Surface Insights from Data: Translate results from product launches into clear, actionable recommendations for the Marketing team and senior leadership; Drive Cross-Functional Velocity: Work with stakeholders in Marketing, Compliance, and Design to focus on driving strategic initiatives forward

Requirements

Analytical and detail-oriented; Comfortable in spreadsheets, product analytics platforms, and experiment design; Velocity-minded; Prioritize speed of learning over perfect execution; Cross-functional collaborator; Operate effectively at the intersection of Marketing, Design, and Engineering; Consumer-focused; Curious about consumer decision-making in subscription, health, and wellness contexts; Self-directed; Capable of owning the operational backbone of an experimentation program without daily oversight; 3+ years of experience in Product Management, Product Marketing, Growth, Marketing Operations, or a similar analytical role; Demonstrated experience designing and running A/B tests in a consumer subscription or e-commerce environment; Experience working in Jira or another sprint-based project management tool; Proficiency with product analytics tools (Looker, Amplitude, GA, or equivalent); Familiarity with experimentation and feature-flagging platforms (e.g., Optimizely, LaunchDarkly, GrowthBook); Hands-on experience with a CMS (Storyblok, Contentful, or similar); Strong written and verbal communication; comfortable presenting test results to senior stakeholders; Bachelor's degree in a quantitative or analytical field

Nice to have

Health, wellness, or healthcare product experience

Benefits

Comprehensive benefits package; Annual bonus program