Product Manager, Growth Platform

Profound is the marketing platform for the age of AI search. The way brands reach people is being rewritten — AI models like ChatGPT, Perplexity, and Google AI Mode are now the answer layer between companies and their customers. We built the platform marketers use to understand, measure, and win in that world: the analytics, intelligence, and agent automation that turn AI search from a threat into a competitive advantage. We are hiring a Product Manager, Growth Platform to own our marketing website end-to-end. This isn't a maintenance role. It's a high-impact, high-ownership position for someone who treats the website as a revenue asset, obsesses over craft and design, and is determined to make it the best in the industry. You'll sit at the intersection of marketing, design, and engineering, and you'll be the person who keeps our web experience sharp, fast, and converting.

Responsibilities

Own the marketing website end-to-end as a pipeline and conversion asset, including CMS, architecture, and performance; Work with the marketing team to enable them to build out template pages and be content owners; Define and maintain conversion paths and customer journeys across the site, from first touch to webinar to demo request; Run a continuous testing and optimization program (A/B, multivariate) to improve conversion rates across key pages and CTAs; Partner with PMM to ensure messaging, positioning, and content are accurately reflected across the site and updated with each launch; Partner with design to brief, review, and ship new page designs and site updates, serving as the marketing-side owner in the creative process; Manage the relationship with engineering to scope, prioritize, and QA web development work; Own and maintain the marketing web roadmap and backlog; run sprint or project cycles to keep work moving; Establish and report on web KPIs: traffic-to-MQL conversion, page engagement, demo request rate, and more; Constantly scour the web for great websites and make our website an excellent resource for prospects and customers

Requirements

4+ years in a web product, growth, or digital marketing role; Strong design sensibility and obsessive attention to craft; you have a point of view on what makes a great website, you can articulate it, and you hold every page and interaction to that standard; Hands-on experience with CMS platforms, A/B testing tools, and web analytics; Comfortable working across marketing, design, and engineering without losing momentum; Highly organized with a bias toward shipping; you run a tight backlog and keep projects moving; Obsessive about conversion and deeply curious about what makes buyers take action

Benefits

equity; full range of benefits and perks