Product Manager - Web Personalization

Bloomreach is building the world's premier agentic platform for personalization. We are looking for a Product Manager – Web Personalization to join the Bloomreach Engagement product team. In this role, you will own the Web Personalization area of Engagement – everything that powers how our customers personalize experiences on their websites and web apps: weblayers, on-site personalization blocks, web experiments, and orchestration alongside email, SMS, and mobile channels.

Responsibilities

Define and execute the product vision and roadmap for Web Personalization; Partner closely with design, engineering, and GTM teams to build capabilities; Make web personalization simple and powerful for marketers; Integrate deeply with core data & decisioning capabilities; Differentiate Bloomreach vs. competitors in web & app personalization; Lead the transformation of this area into the era of AI, Agents and LLMs; Run structured discovery with customers, prospects, and internal teams; Work day-to-day with engineering, design, and data to deliver high-quality features; Ensure Web Personalization is deeply integrated into scenarios, CDP capabilities, and other channels; Collaborate with Product Marketing, Docs, Academy, and CS for go-to-market; Act as the single-threaded owner for Web Personalization

Requirements

3-5+ years of hands-on experience working with web personalization, experimentation, customer engagement, or related digital experience tools in a practitioner role; Strong practical background in at least one of: web personalization / experimentation platforms, marketing automation / CDP products with strong web capabilities, web experience / CMS / front-end tools; Demonstrated ability to translate real customer and implementation needs into clear product, use case, or solution requirements; Customer-centric problem solver; Strong product discovery skills; Technical fluency; Data-driven decision making; Excellent communication & collaboration; Execution and ownership

Nice to have

Experience using Bloomreach Engagement is strongly preferred; Experience with similar platforms such as Braze, Salesforce Marketing Cloud Personalization, Dynamic Yield, Monetate, or comparable tools; Mobile app personalization experience is a plus; Experience as a product manager is a plus; Experience working with enterprise customers and complex implementations; Exposure to AI-powered personalization or agentic marketing concepts; Prior product management experience

Benefits

A great deal of freedom and trust; Flexible working hours; Virtual-first with Bloomreach Hubs; Company events; 5 paid days off for volunteering; People Development Program; Communication coach; Leader Development Program; $1,500 professional education budget; Employee Assistance Program; Calm subscription; DisConnect days; Sports, yoga, and meditation opportunities; Extended parental leave up to 26 calendar weeks; Restricted Stock Units or Stock Options; Company performance bonus; Employee referral bonus up to $3,000; Work anniversaries