Product Marketer, Infrastructure

fal is the generative media ecosystem powering the next generation of AI products. It builds the infrastructure, tools, and model access that teams need to move from idea to production at scale. For developers and enterprises, fal is a unified platform where high-performance inference, orchestration, and observability come together to unlock new categories of AI-native products. The role is to own go-to-market for fal's infrastructure products, from Serverless for deploying and scaling custom AI models across thousands of GPUs, to Compute for training on large, interconnected GPU clusters. The role sits at the intersection of product, engineering, sales, and marketing, shaping how the infrastructure is positioned, taken to market, and how GTM insights inform what is built next.

Responsibilities

Own positioning, messaging, and GTM strategy for Serverless, Compute, and future infrastructure products; Turn deeply technical capabilities into clear, compelling stories for developers and technical decision-makers; Develop competitive positioning across inference platforms, GPU clouds, hyperscalers, and in-house infrastructure; Partner closely with Product and Engineering, bringing market and customer insight into roadmap and product decisions; Build demand-gen programs that drive product adoption, pipeline, and revenue; Own SEO and AEO strategy for infrastructure, capturing developers actively searching for inference, training, and compute solutions; Create technical blogs, benchmarks, product launches, solution pages, architecture explainers, demos, and sales enablement; Work with customers to develop compelling case studies and technical proof points; Find the best stories inside engineering work and turn them into narratives the market remembers

Requirements

Deep enough technical fluency to earn the trust of engineers and infrastructure buyers; Strong understanding of concepts like GPU infrastructure, inference, latency, throughput, autoscaling, distributed workloads, model serving, and training; Exceptional writing and storytelling; Experience taking technical products to market and translating product differentiation into demand; Comfortable moving between strategy and execution, from positioning a product to writing the launch page yourself; Strong commercial instincts and a focus on adoption, pipeline, revenue, and measurable GTM outcomes; High ownership and comfort operating in a fast-moving environment where the product and category are still being defined

Benefits

Interesting and challenging work; A lot of learning and growth opportunities; Visa sponsorship and relocation assistance to San Francisco; Health, dental, and vision insurance (US); Regular team events and offsites; Equity; Comprehensive benefits package