Product Marketing Lead

The Product Marketing Lead quarterbacks the above functions as we research, scope, and bring specific new products to market. This role also drives continuous product adoption and iteration post-launch through customer validation, ongoing competitive intelligence post-launch, and campaigns that drive demand, adoption, retention, satisfaction, and revenue growth. Reporting to the Director of Product Marketing, this role also partners with our CMO, CPO and CEO on product strategy and positioning. This is a high-execution, high-impact IC role, built for someone who is ownership-driven and operates with high autonomy as Possible transitions into a multi-product platform.

Responsibilities

Build and scale a competitive intelligence program that systematically monitors consumer trends, competitors, pricing, fees, features, App Store presence, and go-to-market activities; Partner with company leadership and cross-functional teams to define product tiering, pricing, packaging, and market positioning for both existing and new offerings; Influence company-wide product strategy, positioning and roadmap prioritization by bringing market, customer, and competitive insights into cross-functional decision-making; Define and drive positioning, messaging, and promotional strategy for both the Possible platform and individual products, membership tiers, and features based on customer insights and data; Own the end-to-end go-to-market strategy for new products and features, from customer insights, positioning, and messaging to launch planning and execution; Partner with User Research to drive the right research objectives to make informed product decisions; Use customer insights from User Research and quantitative performance data to continuously improve product adoption, retention, and ongoing messaging.

Requirements

8+ years of relevant professional experience, with at least 6 years’ dedicated Product Marketing experience; Proven track record of driving customer research, competitive intelligence and GTM, end to end (not just coordinating product launches); B2C App and/or subscription-business experience (fintech preferred; gaming, health and wellness, or ecommerce also considered); Strong messaging and positioning craft. You have previously developed a compelling narrative from scratch, tested it with customers, and translated the results into in-market assets to fuel the work of cross-functional teams; Deep experience with product adoption analysis, and the ability to turn qualitative and quantitative insight into strategy and engagement opportunities; Comfortable with data, analytics and customer research tools like Sigma, Amplitude, Databricks, and Fullstory or similar; Experience gathering and synthesizing audience insights from qualitative and quantitative research, either individually or by partnering closely with the User Research team; A track record of partnering with PMs and engineering managers to translate technical terms into clear customer-facing benefits and stories; Demonstrated ability to work cross-functionally to drive alignment and set goals across Product, Marketing, and Operations.

Nice to have

B2C consumer fintech app experience, ideally in the lending/credit and/or EWA (earned wage access) industries; Past experience as a strategy consultant, Product Manager, or Brand Manager - or comparable experience with high work quality bars; Comfortable with data - able to read/adapt SQL queries; Payments experience; Experience managing, coaching, or mentoring junior team members.

Benefits

Significant stock options; Full benefits; Bonus plan; Commuter benefits; Desirable office with free drink and food options