Product Marketing Manager, Betting

Genius Sports is evolving from a technology and services business into a more product-led organization. Within Betting, that means helping the market understand the breadth and value of our sportsbook portfolio — from official live data and in-play products to trading automation, football propositions, BetVision, Edge and emerging AI-powered data capabilities. We are looking for a Product Marketing Manager, Betting to help shape, launch and grow our sportsbook technology portfolio. This is a high-impact role within one of Genius Sports’ most commercially important and mature business areas, working closely with Product, Marketing, Commercial and Operations teams to bring complex betting products to market in a clear, compelling and commercially effective way. This role is ideal for a B2B product marketer who enjoys turning complex technology into sharp positioning, clear sales narratives and practical go-to-market plans. You will support the Director of Product Marketing while owning important workstreams across product launches, sales enablement, customer insight, product adoption and market positioning. You will play a central role in helping Genius Sports tell a stronger Betting story.

Responsibilities

Develop clear, differentiated positioning and messaging for Genius Sports’ Betting products; Build messaging frameworks for Product, Commercial and Marketing teams; Help reposition Genius Sports’ Betting portfolio around technology leadership, automation, product performance and sportsbook innovation; Own and support GTM plans for key Betting product launches, releases and strategic packages; Work with Product, Commercial and Marketing teams to define target audiences, customer pain points, launch objectives, timelines, KPIs, sales motions, collateral needs and campaign requirements; Support major product and market moments; Create high-quality sales enablement materials; Develop sales decks, one-pagers, battlecards, product narratives, FAQs, internal briefings and training materials; Run product training and enablement sessions; Partner with Commercial stakeholders to understand barriers to adoption; Build a strong understanding of sportsbook customers, operator needs, market trends and competitive landscape; Conduct and synthesize customer interviews, sales feedback, surveys and market research; Act as a customer and market voice within the Marketing team; Improve how new Betting products, features and releases are communicated internally and externally; Ensure product updates are understood, adopted and commercialized; Develop a deep understanding of Genius Sports’ Betting portfolio; Build strong relationships across Product, Marketing, Commercial, Trading, Operations and BI teams; Contribute upstream in the product development process; Build a stronger repository of case studies, customer proof points, product performance stories and launch reports; Identify customer success stories and turn them into compelling collateral; Support post-launch and post-event reporting

Requirements

3-5 years’ experience in B2B product marketing, product-led marketing, commercial marketing, or a related role; Experience working in a fast-moving technology environment such as sports betting, gaming, sports technology, SaaS, adtech, martech, data, trading, analytics or enterprise software; A strong storyteller who can simplify complex products and turn technical detail into clear, commercially compelling messaging; Experience developing product positioning, value propositions, launch plans, sales collateral and enablement materials; Strong written and verbal communication skills, with the confidence to present to internal teams and act as a product evangelist; Commercially minded, with an understanding of how marketing supports revenue, product adoption, and customer growth; Comfortable working cross-functionally with Product, Sales, Marketing and Operations teams; Highly organized, detail-oriented, and able to manage multiple workstreams across launches, campaigns, and stakeholder groups; Curious, proactive, and comfortable getting into the detail of technical products, customer needs and market dynamics

Nice to have

Experience marketing products or services to sportsbooks, betting operators, gaming companies, leagues, sports organizations or B2B technology buyers; Experience bringing SaaS, data, trading, automation, AdTech, sports tech or betting products to market; Experience conducting customer research, sales feedback sessions, or market analysis to inform GTM strategy; Experience creating sales enablement programs, product training materials or product launch frameworks; Knowledge of sportsbook operations, in-play betting, trading, odds, official data, football products or sports betting technology is a strong advantage; Bachelor’s degree in marketing, business, communications, digital marketing or a related field, or equivalent professional experience

Benefits

additional variable compensation; equity; Genius Sports Group's benefits plan; competitive salary and range of benefits; employee wellbeing support; skills, experience and career growth opportunities