Product Marketing Manager/GTM Owner (Talent Pool)

Percona is hiring a Product Marketing Manager/Go-To-Market (GTM) Owner to lead and execute go-to-market strategies for our Cloud Native product line: PostgreSQL, MySQL, and MongoDB Kubernetes Operators. You will own positioning, messaging, launches, sales enablement, and community/event strategy for this product line, working closely with engineering, sales, partnerships, and revenue operations. This is an individual contributor role with a high degree of ownership. You will be the dedicated marketing lead for Cloud Native and the primary point of contact for turning product and partnership work into market-facing content and campaigns.

Responsibilities

Develop positioning and messaging that clearly connects Percona's Kubernetes software with its Support and Services offerings; Own go-to-market strategy and launch execution for new releases, features, and service offerings; Create and maintain GTM assets, including web pages, datasheets, case studies, white papers, and sales enablement materials; Engage with the open-source community, partners, and customers to strengthen Percona's Kubernetes market presence; Build customer evidence through interviews, Jobs-to-be-Done research, case studies, testimonials, and other proof points; Influence product strategy and roadmap by bringing together customer feedback, market insights, and competitive analysis; Optimize marketing effectiveness through audience segmentation, campaign performance analysis, and data-driven recommendations; Partner with Digital Marketing to maximize the impact of content, SEO, PPC, email, social media, and other demand generation channels

Requirements

2+ years of experience in go-to-market, product marketing, or solution-focused roles; Solid understanding of customer buying journeys and decision-making processes; Strong data analysis skills to drive segmentation and performance tracking for demand generation; Exceptional writing, communication, and presentation abilities; Proven experience aligning messaging and value propositions with customer and sales needs, including communication with prospects, partners, and industry analysts; Fluency in English (written and spoken); A data-driven mindset. You form a view, test it, and adjust based on what you learn

Nice to have

Technical background or familiarity with Database management or the Kubernetes software market; Product Marketing Alliance or Pragmatic (or any other PMM) certification

Benefits

Flexible work hours; Various paid time off programs; All equipment for remote office; Funds for career development (external training, certifications, conferences); Ongoing connectivity allowances; Opportunity to participate in equity incentive plan; Percona Adventure Team; Work-from-Anywhere; FlowDays; FryDays; Overall flexibility; PAVE volunteering program; Women Transforming Technology