Product Marketing Manager

Hay Day is one of Supercell’s most iconic games, delighting tens of millions of players worldwide with its cozy, social farming experience. We are looking for a Product Marketing Manager to own Go-To-Market (GTM) strategy and execution – turning every update, feature drop, and seasonal moment into a campaign our players and community can’t stop talking about. Sitting directly within the Hay Day game team, you will bridge product development, live ops, creative production, and community to turn product updates into major commercial and player-engagement wins.

Responsibilities

Drive End-to-End GTM Strategy: partner directly with product leads and game designers from early feature concepts to define positioning, formulate clear pre-launch hypotheses, and deliver high-impact marketing campaigns for all live updates, seasonal beats, and feature drops; Lead Creative Campaign Delivery: direct internal art directors, video producers, and external agencies to produce compelling trailers, visual assets, and marketing collateral; Explore Growth Channels with UA: partner closely with UA and Performance Marketing teams to test and scale performance-driven channels including Connected TV (CTV), influencer integrations, creator platforms, and podcasts; In-Game & Channel Execution: operationalize player communications across in-game pop-ups, newsfeed beats, push notifications, App Store Optimization (ASO), and Web Shop / D2C channels; Amplify via Community & Creators: collaborate with Community Managers and content creators to design shareable launch beats that drive organic reach and creator content; Measure & Iterate: partner with analytics to validate campaign hypotheses, track launch performance, feature adoption, and player sentiment, using post-launch data to continuously sharpen future GTM playbooks

Requirements

5+ years of Product Marketing experience in mobile gaming or live-service consumer products; Proven GTM execution track record: demonstrated experience taking live features and product updates from early concept to full public launch; Sharp creative instincts: strong aesthetic eye with the ability to give clear, actionable feedback on trailer cuts, visual assets, and player copy; Performance channel & UA literacy: solid understanding of performance marketing mechanics and experience evaluating multi-channel campaigns (UA, CTV, creator partnerships, podcasts); Data & hypothesis-driven mindset: experience framing clear GTM hypotheses, defining success metrics pre-launch, and using post-campaign analytics to back up strategic decisions; Cross-functional leadership: exceptional project management skills with the ability to align developers, artists, and marketers without formal authority; Collaborative mindset: naturally builds trust, communicates openly, and thrives in cross-functional teams; Based in or willing to relocate to Helsinki, Finland; alternatively located in London with a willingness to travel

Nice to have

casual, simulation, or puzzle experience

Benefits

Relocation support; Compensation; Work environment; Resources to succeed