Product Marketing Manager

As a Product Marketing Manager at Wayve, you'll lead the strategic positioning of our Embodied AI software products for automotive OEMs. You'll develop and execute a global product marketing strategy that drives demand, awareness and positive perception of our automotive products while establishing Wayve as a leading AI developer for assisted and automated driving. You'll work across Product & Strategy, Technical Business Development, Automotive and Marketing to develop compelling narratives and materials that communicate Wayve's unique value proposition to automotive OEMs, Tier 1 suppliers, and SoC and systems architects.

Responsibilities

Develop and implement a global product marketing strategy positioning Wayve as a leading developer of Automotive AI and its Embodied AI software; Craft differentiated product narratives demonstrating how Wayve's technology enables L2+, L3 and L4 automation through Embodied AI; Define clear value propositions across Wayve's product portfolio; Monitor and analyse market trends and competitive product offerings, particularly across ADAS and Automated Driving technologies; Create and execute integrated marketing campaigns communicating Wayve's product vision and technological leadership to automakers; Develop content and promotional materials that build trust in AI-driven driving automation and generate consumer interest; Manage and track product-related marketing activities across website content, digital campaigns, product blogs, thought leadership, partner co-marketing and industry events; Develop marketing strategies that increase brand visibility, product awareness, lead generation and market expansion; Collaborate with Automotive and Technical Business Development teams to create sales enablement materials, including presentations, competitive analyses, demos and targeted campaigns; Work closely with Engineering, Product Management and Business Development to translate complex technical details into customer-friendly messaging; Develop internal training and product-knowledge resources for teams across Wayve

Requirements

Proven expertise in strategic positioning, value proposition development and product marketing within the automotive industry; Strong knowledge of the full B2B marketing mix and its role in driving pipeline growth within complex, technical sales cycles; Exceptional collaboration, communication and project-management skills, with a keen eye for detail; Ability to prioritize and manage multiple workstreams while working cross-functionally with technical engineering teams and senior leadership; Resilience and optimism when faced with challenges; Outstanding writing, editing and content-development skills, with the ability to translate complex technical concepts into clear, compelling, customer-focused messaging

Nice to have

Direct experience in the autonomous vehicle industry or with automotive software and AI applications; A technical background

Benefits

Salaries benchmarked against the market annually; Meaningful equity; Relocation support and visa sponsorship where applicable; Hybrid working and core hours, with the chance to work hands on in vehicle workshops and labs; Learning and development budgets with support for training, conferences and growth; Comprehensive benefits including health insurance, dental, enhanced maternity and paternity leave, retirement or pension where applicable, access to therapists, wellbeing partnerships and team socials