Product Marketing Manager- Retail & CPG Industry

As the Product Marketing Manager for Retail & Consumer Goods, you'll own how Similarweb is positioned in this market – from positioning and messaging to go-to-market strategy, sales enablement, and industry thought leadership. This is a strategic, hands-on role where you'll partner closely with the General Manager, Product, Sales, Customer Success, and Marketing teams to translate complex retail-focused datasets into compelling narratives that resonate with enterprise retail and CPG buyers.

Responsibilities

Own positioning and messaging for Retail & CPG audiences and constantly gather competitive intelligence and customer insights to refine this; Act as the Retail & CPG marketing expert, owning the narrative and commercial success; Lead go-to-market strategy for product launches and new data capabilities to help drive both new sale and upsell opportunities; Translate data capabilities into compelling use cases and thought leadership content including insights reports, webinars, lead magnets, and customer case studies; Build and deliver sales enablement programs, including pitch decks, battlecards, messaging frameworks, competitive positioning, and training sessions; Collaborate with Demand Generation, Field Marketing, PR, Social, Design, and GTM to execute integrated 360° campaigns

Requirements

4+ years of Product Marketing experience in a B2B / enterprise tech company; Experience marketing to Retail, Ecommerce, Consumer Goods, or adjacent industries; Exceptional storyteller with strong presentation abilities; Proven experience using AI tools like Claude; A natural collaborator who builds trust and aligns multiple stakeholders with ease; Comfortable moving fast and executing existing marketing roadmap plans

Benefits

Competitive perks and benefits; Regular team outings and happy hours; Ability to work partially from home; Inclusive and diverse workplace; Opportunity to work with the most powerful digital intelligence platform