Product Marketing Specialist - Product Led Growth (PLG)

Product Led Growth (PLG) is a strategic initiative at Illumio to accelerate time-to-value for Customers. In this role, you will team with the head of PLG product marketing to define the overall Web Trial and Marketplaces experience to be delightful and useful for new prospects and existing customers. That includes managing the journeys including landing pages, email nurtures, and Trial asset such as blogs and videos. You will work closely with your product marketing peers, demand generation team, product management, within the Illumio Illumiverse community, directly with prospects, and the field.

Responsibilities

Journey definition and creation – Map the total prospect experience from researching about solving a problem, to learning about Illumio, to the different phases of a demo and Trial experience.; Sales enablement – Communicate value propositions to sales teams and develop sales materials and tools that support the selling process.; Trial aspects of product launches – plan the Trial updates for the go-to-market launch strategy for new releases, and manage the cross-functional implementation of the plan.; Market intelligence – learn about other Trial experience best practices from other vendors. Know the needs of our customers and prospects and be a knowledgeable authority on our competition with the ability to articulate value and differentiate our solutions.; Demand generation activities - Partner in demand generation activities with Marketing teams.; Cross-Departmental collaboration – Accomplish the above by having a constant communication flow with internal groups, including Marketing, Product Management, Sales and the office of the CTO.; Key product assets: written collateral, presentations, solution/demo videos, social media activities.

Requirements

Strong organizational, prioritization, project management and time management ability with a deadline focus; You demonstrate “AI-first” mindset and expertise in researching and improving the quality, speed, and impact of your work.; 2+ years of product marketing experience in companies focused on enterprise security, data center or cloud infrastructure.; Strong right brain, left brain balance — analytical + creative; Demonstrated success of leading projects, launching products and driving product marketing activities; Excellent written and verbal communication skills; Proactive and driven to solve problems and find innovative solutions; Strong acumen about new technologies and commercial acumen in the software industry; Strong business acumen and the ability to forge and maintain relationships.; Exceptional communication skills including the ability to influence, guide, and work with senior executives to achieve joint objectives; Experience of working in collaboration with a diverse range of business functions and customers to drive change and achieve delivery; Strong technical skills and experience; Demonstrated problem solving ability and attention to detail to deliver high-quality output; Ability to collaborate and communicate effectively across multiple time-zones