Regional Activation Manager- South Central

As the Regional Activation Manager- South Central, you’ll be responsible for bringing our brand to life across key markets throughout the South Central region. This role leads the planning and execution of regional activations, events, partnerships, and market-level initiatives that build brand awareness, deepen consumer engagement, and drive business results. Working closely with cross-functional teams and local partners, the Regional Activation Manager will translate broader brand strategy into impactful, locally relevant experiences while ensuring consistent, high-quality execution across the region.

Responsibilities

Own end-to-end execution of activations in your region: venue sourcing, vendor/staffing coordination, on-site logistics, and day-of management; Localize national campaign concepts for your market’s audience; Manage regional budget, ensuring spend tracks to plan and ROI is measurable; Build and maintain relationships with local partners, venues, and vendors; Serve as the primary point of contact for regional stakeholders; Travel within the region as needed (up to ~50-60%) for on-site activation support

Requirements

at least two years of relevant experience; builder and executor who loves turning big-picture brand strategy into memorable, on-the-ground experiences; understands how to bring a brand to life locally, adapting national priorities to resonate with consumers and communities across the South Central region; natural relationship builder who can develop strong partnerships with internal teams, external partners, vendors, and local stakeholders; comfortable owning activations from concept through execution, managing timelines, budgets, logistics, and partners along the way; strong pulse on culture, consumer trends, and what’s happening in markets, and know how to turn those insights into action; able to thrive in a fast-paced and ambiguous environment, naturally curious and proactive self-starter, constantly on the lookout for new opportunities and solutions; owner, excellent problem-solving skills, can prioritize tasks effectively, with strong attention to detail; detail-oriented and proactive, thrive as a self-starter and excel in managing multiple projects simultaneously; skilled communicator with ability to absorb and distill complexity into simple terms to drive decision making; comfortable spending significant time in-market and traveling throughout the South Central region to support activations, partners, and key opportunities; based in the Dallas area; love dogs

Benefits

Dog-friendly office in SoHo; Market-competitive compensation and equity packages; Comprehensive Healthcare, Dental, and Vision; Company supported mental health benefits; 12 week paid parental leave; Competitive 401k plan with company match; Flexible PTO; Discounted fresh food for your pup; Your pet interrupting video calls (and in-person meetings) is now a feature, not a bug