Regional Marketing Specialist, Media

Broadsign is a growing software company with a mission to make buying, selling, and delivering out-of-home media easier than ever. The Regional Marketing Specialist is a critical connector between global marketing strategies and regional sales execution, responsible for orchestrating regional marketing initiatives across EMEA, localizing brand messaging, designing pitch-winning collateral, and managing high-impact client events.

Responsibilities

Collateral Creation & Asset Localization: Work closely with regional sales leaders to prioritize marketing requirements and adapt global assets for local markets, integrating regional data, translated copy, and targeted messaging; Manage the complete life cycle of ready-to-use sales enablement resources, such as inventory guides, slide decks, media kits, and vertical event one-sheets, while ensuring strict adherence to brand standards; Partner directly with sales teams to build compelling customer case studies and testimonials that highlight ROI and strategic audience targeting; Day-to-Day Operations & Cross-Functional Coordination: Facilitate the marketing onboarding process for new supply and demand partners by curating business descriptions, logos, and value propositions; Direct tactical efforts with freelance designers, oversee the end-to-end publishing of segmented monthly newsletters, and champion joint marketing initiatives with key regional clients; Act as the dedicated voice of the region within the global marketing organization to maintain clear regional visibility; Events, Summits & Logistics Management: Coordinate execution logistics for major regional events, including segment production and translation management for our annual programmatic customer summit; Collaborate with the events marketing team to support company representation at local industry events, trade show equipment, and branded merchandise.

Requirements

Experience: 1-3 years of experience in media sales, marketing, or content production within a fast-paced regional or sales-aligned environment; Technical Skills: Strong copywriting, editing, project management, and cross-functional project execution capabilities; Tools & Software: Proficiency in CRM and marketing automation platforms (e.g., HubSpot), project management tools (Asana), and Google Workspace; Core Competencies: Highly organized self-starter capable of managing competing priorities and tight deadlines with minimal supervision.

Benefits

€500 annual Wellness fund for mental/physical health and office-related expenses; Unlimited online mental health support through BetterHelp for you and your family; Paid time off with vacation package, 5 floater days, and two paid volunteer days; Remote work options; Parental leave salary supplement; Training & development opportunities with a yearly budget to support professional growth.