Retail Media Marketing Manager

The Farmer’s Dog is expanding into an omnichannel company, and we’re looking for a Retail Media Marketing Manager to help stand up and support this new function. Reporting into the Director or Marketing Strategy, Planning and Operations, you’ll help build and execute processes for retail media as we build the right scope and structure together, with responsibilities that will sharpen as the function matures. You’ll support campaign execution across digital retail media networks and help lay the groundwork for our future retail marketing efforts.

Responsibilities

Support the planning, execution, and measurement of retail media campaigns across digital retail media networks as TFD builds its retail media presence; Partner with relevant cross functional stakeholders to execute campaign setup, keyword and placement strategy, budget pacing, and day-to-day optimization; Own recurring reporting and performance tracking across retail media channels, translating platform data into clear updates and recommendations for retail and marketing leadership; Help build the foundational processes, tracking, and measurement frameworks this function needs for retail media marketing execution; Partner cross-functionally with Brand, Creative, Data, and Sales to keep retail media and in-store efforts consistent with broader marketing strategy; Manage day-to-day agency and vendor relationships supporting retail media, escalating strategic or contract-level decisions to retail marketing leadership; Stay on top of retail media industry trends, new ad formats and tools, and competitor retail activity, bringing recommendations back to the team as the function matures

Requirements

5+ years of experience in retail media, shopper marketing, or performance marketing; Working knowledge of retail media platforms, specifically Walmart; Comfortable translating campaign and retail performance data, such as ROAS, sales lift, share, conversion, into clear, actionable recommendations; Experience managing agency or vendor relationships and juggling multiple concurrent projects; Comfortable with ambiguity, process-building, and evolving scope as TFD's retail strategy takes shape; Strong analytical and Excel skills and comfortable working cross-functionally; Able to thrive in a fast-paced and ambiguous environment, naturally curious and proactive self-starter, constantly on the lookout for new opportunities and solutions; Owner mindset, excellent problem-solving skills, ability to prioritize tasks effectively, strong attention to detail; Detail-oriented and proactive, thrives as a self-starter and excels in managing multiple projects simultaneously; Skilled communicator with the ability to absorb and distill complexity into simple terms to drive decision making; You love dogs

Benefits

Dog-friendly office in SoHo; Market-competitive compensation and equity packages; Comprehensive Healthcare, Dental, and Vision; Company supported mental health benefits; 12 week paid parental leave; Competitive 401k plan with company match; Flexible PTO; Discounted fresh food for your pup; Your pet interrupting video calls (and in-person meetings) is now a feature, not a bug