Retention Marketing Specialist

At Everlane, our E-Commerce team is at the forefront of creating meaningful and lasting relationships with our customers. We believe great products start with great values — that's why we partner with ethical factories, use high-quality and more sustainably sourced materials, and share the true cost of everything we make. As we continue to grow, our team is focused on building a best-in-class customer experience that reflects our mission and drives long-term loyalty. We're looking for a Retention Marketing Specialist to help build and optimize the email and SMS programs that keep our customers coming back. You'll get hands-on with campaign execution while also testing new segmentation approaches, building out new lifecycle flows, and pushing our retention program toward best practice. You're excited by both the craft of a well-built campaign and the curiosity of figuring out why it worked. This position reports directly to the Retention Marketing Manager. You'll work closely with cross-functional partners across the business to bring campaigns to life and translate insights into action.

Responsibilities

Build, test, and deploy campaigns across email and SMS; Partner with the Retention Marketing Manager to test new segmentation strategies and surface opportunities to improve targeting and personalization; Build out and optimize lifecycle flows, including welcome, abandon, post-purchase, replenishment, winback, VIP, and churn-risk; Support list hygiene, deliverability, and compliance across email and SMS channels; Move fluidly between execution, and analysis, adapting quickly as business priorities shift; Stay current on lifecycle marketing trends and bring fresh ideas and best practices to the team; Prepare and leverage email and SMS reporting on an ongoing basis to inform go-forward

Requirements

2-3 years of experience in email/SMS or lifecycle marketing, ideally in online retail/e-commerce; Hands-on experience with an ESP platform like Klaviyo, Attentive, Emarsys, or similar; Strong working knowledge of HTML and similar to build emails; A test-and-learn mentality and genuine curiosity about what drives customer behavior; A strong eye for detail and a QA-first approach to campaign execution; Comfort working with data to inform segmentation and testing decisions; A collaborative spirit and enjoy partnering across teams