Salesforce Platform & Pardot Manager

The Salesforce Platform & Pardot (SPP) Manager brings deep expertise in Salesforce administration, combining hands-on platform management with strategic ownership. They leverage AI to enhance automation, data quality, and decision-making across GTM teams. They also bring strong experience with Pardot (Marketing Cloud Account Engagement), managing marketing automation, lead lifecycle, and campaign performance while ensuring alignment across Marketing, Sales, and Revenue Operations. SPP Manager thrives balancing ticket support, platform enhancements, and strategic optimization initiatives while working independently to drive results in a collaborative, cross-functional environment. The right person is energized by building and scaling new capabilities, brings strong B2B SaaS experience, and partners closely across Marketing, Sales, Operations, and external vendors to deliver scalable solutions that improve business outcomes.

Responsibilities

Own and optimize the organization's Salesforce ecosystem, including Sales Cloud, CPQ, and Pardot (Marketing Cloud Account Engagement), ensuring scalable support for demand generation, lead lifecycle management, and revenue operations; Lead administration of multiple Pardot instances, including campaign architecture, segmentation, engagement programs, lead scoring/grading, and marketing attribution; Support users through ticket resolution, documentation, training, and enablement resources that drive platform adoption and operational efficiency; Design and implement scalable Salesforce solutions using flows, automation, validation rules, and AI-driven capabilities; Manage integrations across the MarTech ecosystem to ensure seamless lead flow, campaign tracking, data integrity, and cross-platform interoperability; Identify opportunities to improve operational efficiency, forecasting, and business scalability through automation and emerging AI technologies; Establish and maintain strong data governance standards across Salesforce and Pardot; Develop reporting frameworks, dashboards, and attribution models that improve pipeline visibility, business intelligence, and decision-making across Marketing, Sales, and Revenue Operations; Partner closely with Marketing, Sales, Customer Success, and RevOps leadership to align systems and processes with GTM strategy; Serve as a subject matter expert for Salesforce and Pardot, supporting end users, driving platform adoption, delivering documentation and training, and balancing day-to-day support with strategic optimization initiatives

Requirements

5+ years of Salesforce administration experience, with 2 years of day to day hands on experience with Pardot; Deep hands-on experience with Salesforce and Pardot configuration and automation; Experience with Sales Cloud and reporting/analytics; Proven ability to manage both support and strategic initiatives; Demonstrated experience leveraging AI tools to drive measurable business outcomes; Strong B2B SaaS experience; Salesforce Certified Administrator (required)

Nice to have

Strong MarTech background with hands-on expertise in Pardot (Marketing Cloud Account Engagement), including campaign management, lead scoring, engagement programs, and Salesforce-Pardot connector configuration; experience with other marketing automation platforms (HubSpot, Marketo) a plus; Familiarity with Apex or programmatic solutions; Experience with business intelligence tools; Experience with Salesforce AI capabilities (e.g., Einstein) or similar platforms; Project management and agile/sprint experience; Salesforce Advanced Administrator (preferred)

Benefits

Medical, Dental, and Vision; Wellness; Flexible Time Off; Paid Parental Leave; Employee Resource Groups; Spending Accounts; 401(k) + Employer Match; Additional Benefits (Life and AD&D, Disability Coverage, Accident Insurance, Pet Insurance); Work-from-home equipment