Senior ABM Strategist

The Senior ABM Strategist leads B2B account-based marketing and go-to-market strategy across complex client accounts, with a strong emphasis on 6sense, Clay, audience strategy, account prioritization, and activation-ready planning.

Responsibilities

Lead B2B GTM and ABM strategy across ICP development, persona development, buying committee mapping, account prioritization, TAL development, campaign planning, and activation strategy; Own 6sense strategy across applicable clients, including segment creation, audience logic, buying stage interpretation, 6QA usage, account scoring, intent data, activation workflows, and reporting implications; Use Clay to support account enrichment, TAL development, manual verification, contact enrichment, segmentation, and account prioritization workflows; Translate client business goals, sales priorities, customer data, stakeholder interviews, market signals, and platform insights into clear GTM recommendations; Build and pressure-test ICPs, personas, TALs, account tiers, and campaign strategies to ensure they are commercially relevant, defensible, and actionable; Develop ABM strategies for strategic, enterprise, and named-account motions, including 1:1, 1:few, and 1:many account-based programs; Build account prioritization frameworks using firmographic, technographic, intent, engagement, sales, CRM, and revenue data; Identify gaps in client data, targeting logic, lifecycle stages, sales process, platform setup, or marketing activation that may limit GTM performance; Partner with Paid Media, Organic Search, Content, Lifecycle, Analytics, Creative, Client Services, and Sales teams to translate ABM strategy into integrated activation plans; Develop sales enablement recommendations, messaging themes, account plays, and buying committee insights to support GTM execution; Lead client-facing strategy conversations, including discovery calls, deliverable presentations, prioritization discussions, and performance readouts; Simplify complex B2B strategy, data, and tooling concepts into clear recommendations and next steps for clients and internal teams; Complete new business appraisals and support sales opportunities where B2B, ABM, 6sense, Clay, ICP, TAL, or GTM expertise is needed; Create repeatable internal processes for TAL builds, enrichment workflows, account scoring, 6sense audience logic, and ABM activation planning; Leverage AI technologies, the Nova ecosystem, and Power Digital workflows to improve research, strategy development, QA, execution, and reporting

Requirements

Advanced-level proficiency in spoken and written English; Highly client-facing; Comfortable turning ambiguous B2B challenges into clear plans, usable frameworks, activation-ready audiences, and confident next steps; Understanding of long sales cycles, buying committees, account-based motions, and the importance of aligning marketing, sales, RevOps, and client stakeholders around a shared GTM strategy; Hands-on 6sense, Clay, and B2B data strategy experience; Own complex B2B strategy and ABM workstreams with confidence and autonomy; Serve as a trusted client-facing strategist who can operate across both big-picture strategy and tactical execution

Benefits

Base salary paid in USD + commission opportunities; Unlimited Time Off available on day one; Fully flex work environment: full-remote, in-office, or hybrid; Healthcare stipend: $50/month to support your healthcare or insurance costs; National Holidays + 2 Mental Health Recharge Days per year; Unlimited opportunities for growth & leadership within a rapidly growing firm; Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s); Quarterly awards including prize money and recognition for outstanding performance; Opportunities to be involved in company DEI initiatives