Senior Account Based Marketing Manager

We're seeking an experienced Senior Account Based Marketing Manager to drive strategic marketing initiatives targeting high-value enterprise accounts. You'll work closely with Sales, Marketing, and Customer Success teams to create personalized, multi-channel campaigns that accelerate pipeline growth and revenue in key accounts.

Responsibilities

Develop and execute comprehensive ABM strategies for tiered strategic accounts; Partner with sales leadership to identify, prioritize, and build account plans for strategic accounts; Create personalized marketing campaigns that align with account-specific business objectives and buying journeys; Design and implement multi-channel engagement strategies including digital, events, direct mail, and executive engagement working with various stakeholders and departments; Orchestrate integrated campaigns across email, social media, content, events, and advertising; Develop account-specific content and messaging that resonates with key stakeholders and decision-makers; Manage campaign budgets and optimize investments across channels for maximum ROI; Track and report on campaign performance, pipeline influence, and revenue impact; Work closely with BDRs, Field Marketing, and Customer Success, Account Executives to align on account strategies; Collaborate with Content, Product Marketing, and Creative teams to develop compelling account-specific assets; Partner with Marketing Operations to ensure proper tracking, attribution, and reporting; Establish KPIs and success metrics for ABM programs; Leverage generative AI platforms (ChatGPT, Claude, Copy.AI) to develop personalized, high-performing content for account-based marketing programs; analyze content performance metrics and engagement data to continuously optimize messaging, creative assets, and campaign effectiveness across target account segments; Analyze campaign performance and provide actionable insights for continuous improvement; Leverage intent data, engagement metrics, and sales feedback to refine targeting and messaging; Report on pipeline generation, velocity, and revenue attribution

Requirements

5-7 years of B2B marketing experience with at least 3 years focused on Account Based Marketing; Proven track record of driving pipeline and revenue through ABM programs in enterprise software or technology companies; Deep understanding of ABM methodologies, tools, and best practices; Experience with marketing automation platforms (e.g., Marketo) and ABM tools (e.g., 6sense); Strong analytical skills with ability to interpret data and translate insights into action; Excellent project management skills with ability to manage multiple campaigns simultaneously; Outstanding communication and presentation skills; Candidates must be authorized to work in the United States for this role