Senior Analyst, Advertising Insights & Strategy

MediaRadar, now including the data and capabilities of Vivvix, powers the mission-critical marketing and sales decisions that drive competitive advantage. The Senior Analyst, Advertising Insights & Strategy serves as a key strategic partner to a high-value, enterprise-level financial client. This role combines hands-on data analysis with client-facing advisory work to deliver advanced advertising analytics, competitive intelligence, and macro-level market insights. Rather than focusing solely on media metrics, this analyst brings a broader market intelligence perspective, helping the client understand the consumer landscape, audience behavior, and macro trends that shape media investment.

Responsibilities

Partner with clients, Commercial teams, and Custom Project Managers to understand business goals and key use cases and deliver tailored analytics solutions; Conduct in-depth analyses of competitive advertising activity across current and emerging media channels using MediaRadar paid media data and key public sources; Customize, normalize, and transform complex datasets to align with clients' market perspectives, producing clear narratives and actionable insights; Design, implement, and oversee advanced, client-tailored reporting and analytics solutions, including ad hoc requests; Ensure data integrity by validating accuracy, investigating anomalies, and troubleshooting discrepancies; Serve as the primary point of contact for client stakeholders within research and competitive intelligence teams; Collaborate with clients to identify business priorities, create tailored analytics solutions, and prepare statements of work for each engagement; Lead presentations and consultation sessions to deliver insights; Partner with account and product teams to communicate client feedback and influence roadmap priorities; Coordinate priorities with clients, ensure timely delivery of work, and maintain accurate records of hours spent on each project

Requirements

Bachelor's degree in Marketing, Business Analytics, Media/Communications, or a related field; 3–5+ years of experience in advertising analytics, consulting, market research, media agency strategy, and/or competitive intelligence; Strong command of advertising metrics and media performance analytics; Proficiency with ad intelligence and data visualization tools; Excellent communication skills with the ability to lead client conversations and present to senior stakeholders; High attention to detail, structured problem-solving approach, and ability to manage multiple priorities

Nice to have

Proven experience working with large-scale enterprise clients in financial services, with understanding of complex financial products (e.g., Business Banking, Credit Cards, Wealth Management) and familiarity with adjacent sectors like Telecom; Background from a major market research firm, audience measurement company, or martech environment, with a track record of synthesizing macro-level consumer insights, audience acquisition trends, and competitive landscape analysis; Ability to go beyond standard advertising and media metrics to advise client stakeholders on the broader consumer environment and macroeconomic and audience shifts

Benefits

Career progression; Training and development; Work/life balance; Medical, Dental & Vision Insurance; 401k with Company Match; Flexible PTO; Commuter Benefits; Gym Discounts; Summer Fridays