Senior Analyst, GTM, Verticals, and Performance

The Senior Analyst, Verticals and Performance will work on projects and partnerships that will accelerate the development of vertical-specific advertising solutions and bring new innovations to market. This role blends technical problem-solving, data analysis, and business strategy, offering exposure to multiple cross-functional teams and direct opportunities to shape the future of programmatic solutions.

Responsibilities

Support the team in executing the technical roadmap for Tier 1 projects, including the development, testing and maintenance of targeting and measurement solutions; Collaborate with Product, Revenue, Marketing, Business Intelligence, and Data Science teams to design, test, and iterate on vertical-focused initiatives; Collaborate with the Revenue team to understand customer needs, and existing AdTech and MarTech stack to identify revenue growth, retention, and collaboration opportunities; Promote the adoption and education of existing solutions by partnering with internal enablement and marketing teams; Contribute to analytics proof-of-concepts (POCs) with strategic clients; test and validate custom use cases to establish clear paths to productization; Define and track performance OKRs (e.g., data benchmarks, measurement accuracy, lower-funnel KPIs) and communicate strategic impact to senior internal stakeholders; Provide hands-on support with ad-hoc and daily operational tasks which include (but are not limited to) campaign reporting & measurement setup, ad-hoc data analysis and market & competitor research

Requirements

3-5 years of experience in Consulting, Product Management, Business Analysis or Strategy & Operations in an analytics role; Experience working with relational databases and querying languages (SQL, BigQuery) to extract, manipulate, and validate data; Strong SQL skills, including writing complex queries, optimizing performance, and working with relational database structures; Strong analytical and statistical reasoning skills, including experience with A/B testing, significance testing, and regression analysis to generate insights and guide business decisions; A proven track record of independently managing strategic and operationally complex projects within cross-functional teams; Impeccable business judgment, along with an inclination to formulate hypotheses, design tests, and use problem-solving techniques to evaluate solutions; Strong verbal and written communication skills, comfortable presenting to senior stakeholders and external audiences

Nice to have

Experience with marketing or advertising systems; Industry knowledge of DSPs, programmatic advertising, digital media, and/or marketing technology

Benefits

Highly competitive salary; Retirement/ 401K/ Pension Savings globally; Competitive Paid time off packages including birthday's off; Access to a comprehensive mental health care program; Health benefits from day one of employment; Work from home reimbursements; Optional global WeWork membership for those who want a change from their home office and hubs in London and Toronto; Robust training and onboarding program; Coverage and support of personal development initiatives (conferences, courses, books etc); Access to StackAdapt programmatic courses and certifications to support continuous learning; An awesome parental leave program; A friendly, welcoming, and supportive culture; Our social and team events