Senior Associate, Activation Media Solutions

We are seeking a highly motivated and detail-oriented Senior Associate, Activation Media Solutions to join our growing WPP Media team. In this role, you will be responsible for the end-to-end programmatic activation workflow, from processing initial client briefs, drafting strategic proposals, and securing bookings, to hands-on campaign setup in DSPs, execution, ongoing optimization, and in-depth performance analysis with actionable insights.

Responsibilities

Receive, process, and evaluate programmatic briefs from agency and client teams to ensure all strategy and activation requirements are aligned; Develop comprehensive programmatic campaign strategies, media plans, and proposals based on overall advertiser goals, target audience, budget, and desired outcomes; Supervise the insertion order (IO) and booking process, ensuring adherence to terms and conditions, as well as handling cancellations and re-allocations in a timely manner; Configure and launch programmatic campaigns within various Demand-Side Platforms (DSPs) and external tools/platforms, ensuring accurate targeting, bidding strategies, and creative implementation; Continuously monitor and analyze campaign performance against pre-defined Key Performance Indicators (KPIs) such as reach, frequency, CTR, conversion rate, and ROI; Identify trends, anomalies, and opportunities for optimization based on data analysis; Act as a consultant, providing data-driven recommendations for campaign optimization and improvement, including adjustments to targeting, bidding, creative, and landing pages; Proactively identify and implement strategies to maximize campaign performance and achieve client objectives; Develop strong and effective audience targeting plans in accordance with campaign objectives (branding / performance), leveraging data and insights to reach the most relevant users; Utilize various targeting methods, including demographic, behavioral, contextual, and retargeting strategies; Perform regular reviews of campaign status across revenue, KPIs, and pacing, identifying potential issues and implementing corrective actions; Generate and deliver insightful performance reports to clients and internal stakeholders, highlighting key findings, campaign learnings, and actionable recommendations; Stay up-to-date on the latest programmatic technologies, features, and trends, acting as a main point of contact for tech-related topics and optimization best practices; Design and implement A/B tests to evaluate the impact of specific features, products, technologies, formats, and tactics; Work with main internal and external stakeholders (tech providers, agencies and clients, sales, product and data science teams) to develop best practices for effective activations; Reach out to the sales team for what appears to be at-risk campaigns; Build and develop strong relationships with key stakeholders (clients, agencies).

Requirements

2-3 years of programmatic buying / biddable / trafficking experience (hands-on experience with DSPs); Familiarity with main DSPs / buying platforms (e.g., Google DV360, The Trade Desk, Amazon DSP); Familiarity with analytics, brand-safety tools, tracking and attribution, and reporting tools (e.g., Google Analytics, Comscore, IAS, MOAT); Familiarity with ad servers, rich media vendors, web debugging and troubleshooting tools (e.g., Google Campaign Manager); Proficient in Microsoft Excel and PowerPoint; Strong written and verbal communication skills in English; Passion for digital advertising; organized and able to meet deadlines; Collaborative spirit: A strong team player who thrives in a dynamic, collective environment; Commercially minded, with a knack for recognizing new opportunities; Highly detail-oriented and analytical, approaching problems and solutions in a logical, data-driven manner; Proactive and adaptable mindset: Eager to learn, embraces new technologies and challenges, and contributes innovative solutions.

Nice to have

Experience with automation solutions (e.g., scripting, APIs) is a plus.

Benefits

competitive medical, group retirement plans, vision, and dental insurance; significant paid time off; preferential partner discounts; employee mental health awareness days; Corporate Benefits & Discounts Platform; Employee Wellbeing & Support Programs; Language Platform: Access to English and 49 other languages, plus 1 complimentary guest account; Dedicated e-learning platform for all employees (at least 2000+ courses); Ticket Restaurant for every working day; Non-Occupational Accident Insurance; Company-paid Life Insurance; Tax Assistance Services Support