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Senior Associate, Media Buying, Pakistan

GroupM Karachi, Pakistan
Praca hybrydowa

Data publikacji: 31.08.2026

We are currently looking for a Senior Associate, Media Buying, Pakistan. In this role, you will be responsible in handling media vendors and facilitating clients throughout the investment/buying process and additional duties as assigned. This role includes both independent and coordinated investment/buying initiatives along with the managing team member. This role reports to: Business Manager.

Responsibilities

Handling media vendors and facilitating clients throughout the investment/buying process; Key responsibility is to lead the investment/buying team; Channelization of budgets based on annual deals/budgets; Overlook evaluation of schedules for reach, ratings and CPRP delivery; Ensuring Investment/Buying KPIs are met; Leading OVT & Prop; Review of actual airing, vs planned in terms of spend, reach, CPRP, GRP's & frequency; Leading KPIs setting; Monitoring all ESP activities; Lead all monthly reporting to region and internal high-up's; Maintaining and grooming relations with the broadcasters; Supervise and ensure deadlines are compiled by Senior Managers; Review investment/buying deals; Channel performance review; Creation of annual deals; Monitoring of current strategy and advice changes if any; Analysis of current year investment/buying strategy; Creation of investment/buying strategy for next year; Review and propose changes in media processes to enhance speed and efficiency; Facilitating in all major consolidation and GM deals; Leading in all special deals; Working with agency on market intelligence to ensure rate advantage over market.

Requirements

Superior time management and prioritization skills; Excellent communication skills; Strong analytical and number skills; A pro-active approach with excellent negotiation and communication skills; Media knowledge and understanding of systems; Candidate must have a bachelors / masters degree from a reputable educational institute; Must have an experience of at least 3+ years in media investment/buying experience.

Benefits

Competitive medical, vision, and dental insurance; Significant paid time off; Employee wellbeing facilities; Employee mental health awareness days; Access to global WPP Media & WPP networks; Frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events
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