Senior Associate, Retail Media

The Senior Associate, Retail Media will assist in tactical activation and overall day-to-day media management of retail media-based activations. You will be heavily involved in the keyword strategy development, competitive research, day-to-day campaign setup, management, and reporting of search and display media buys. This role will be focused on activations across several retailer media networks, including but not limited to Amazon, Criteo, Pacvue, Macys, Nordstrom etc. The role will require an understanding of each of the platform's search and display offerings – from self-serve to managed service buys. You will connect directly with the retail media networks at each of the key customers on behalf of, and in partnership with the client. You will be supporting the Manager, Retail Media, as we seek to maximize retail media investment for our client accounts. An entrepreneurial spirit with a bias for action and problem-solving is necessary to be successful in this role

Responsibilities

Assist in tactical activation and overall day-to-day media management of retail media-based activations; Be heavily involved in keyword strategy development, competitive research, day-to-day campaign setup, management, and reporting of search and display media buys; Focus on activations across several retailer media networks, including Amazon, Criteo, Pacvue, Macys, Nordstrom, etc.; Connect directly with retail media networks at each key customer on behalf of and in partnership with the client; Support the Manager, Retail Media to maximize retail media investment for client accounts; Manage search media activations across several retailer media networks, including Amazon, CitrusAd, Criteo, Pacvue, Macys, Nordstrom, etc.; Execute campaign setup, bid recommendations, and budgeting to ensure overall client goal attainment; Optimize client accounts to meet established KPIs; Manage and build strong relationships with client teams across Ecommerce, Retail Media, and Brand; Ensure ongoing campaign compliance with WPP Media established guidelines and best practices; Prepare campaign performance reports on a weekly, monthly, and quarterly basis; Identify insights and optimizations utilizing historical data and competitive research; Address technical issues with search campaign serving; Understand key drivers of performance on various ecommerce platforms and marketplaces; Assist with reconciliation, invoicing, billing, trafficking, and mapping data to the internal media campaign management platform

Requirements

Bachelor’s Degree in Business, Analytics, Marketing, Communications, Advertising, or equivalent professional work experience; 2+ years of experience in biddable performance media execution or paid ecommerce; Experience in campaign management and optimization across multiple retail platforms (Amazon, Walmart, Kroger, Macys, Nordstrom, Criteo, Google, Meta, etc.); Strong drive to understand the retail landscape and latest trends in commerce media; Basic analytical skills, with the ability to analyze data and develop insights that inform strategy and optimization; Ability to collaborate and work effectively with internal teams and external partners; Self-starter attitude that thrives in a fast-paced environment; Experience across the Microsoft Office Suite, including Excel, PowerPoint, and Outlook; Understanding of each platform's search and display offerings, from self-serve to managed service buys; Entrepreneurial spirit with a bias for action and problem-solving

Nice to have

Retail media execution experience (strong preference)

Benefits

Competitive medical insurance; Group retirement plans; Vision insurance; Dental insurance; Significant paid time off; Preferential partner discounts; Employee mental health awareness days; Access to global WPP Media & WPP networks; Employee resource groups; In-office events