(Senior) CRM Manager – Analytics & Automation (all genders)

We are elevating our CRM setup from standard campaign execution to an autonomous, signal-driven CRM 3.0 framework. As our (Senior) CRM Manager (all genders), you will not just "run newsletters" - you will be the proactive driver of customer retention, lifetime value (LTV), and revenue in our core market. You will own the full DACH customer journey end-to-end: from hands-on omnichannel campaign operations (Email, Direct Mail, Push) to deep-dive cohort analytics, predictive segmentation, and leveraging AI/LLM tools to continuously automate manual workflows. You are a proactive, high-ownership generalist with a "get-it-done" mindset. You don't wait for inputs or instructions; you analyze customer signals, identify revenue leaks, hypothesize solutions, and test & iterate independently.

Responsibilities

Plan, build, and deploy high-converting campaign journeys across Email, Direct Mail, Parcel Inserts, and WhatsApp within our enterprise CDP (Bloomreach); Maintain and optimize our >50 active lifecycle trigger lanes (from first-time buyer activation to win-back and churn prevention); Adapt central strategies specifically for German-speaking consumer habits, local buying triggers, payment behaviors, and regulatory standards (GDPR); Analyze cohort curves, Time Between Orders (TBO), repeat purchase rates, and churn velocity to extract actionable growth signals; Implement signal-driven, predictive segmentation using customer scoring models and deviation tracking; Own a rigorous, hypothesis-led testing roadmap (messaging, incentives, contextual personalization, send-time optimization) aimed at maximizing margin discipline and retention; Actively integrate LLMs (ChatGPT, Claude, Gemini) and automation tools into your daily workflow for rapid copywriting, variant generation, dynamic audience building, and campaign QA; Proactively eliminate manual "busywork" and administrative bottlenecks within your domain through clever macros, prompts, and automated reporting loops

Requirements

3-5+ years of hands-on experience in CRM, Retention Marketing, or Customer Lifecycle Management, ideally in a fast-paced E-Commerce or D2C environment; High autonomy and extreme ownership; You thrive in environments where you are trusted to run, test, fail fast, and optimize without needing handholding; You love numbers and cohorts. You ask "why" when a metric drops and naturally dig into the underlying data to fix it; Hands-on experience with enterprise CDPs/CRMs (Bloomreach, Braze, Emarsys, or Klaviyo); Familiarity with LLM prompting and AI-assisted workflows is a must-have; You write punchy, brand-aligned copy that converts; Fluent German and English skills

Nice to have

Strong interest or background in supplements, nutrition, health, or wellness is a significant plus

Benefits

An appealing discount on all of our products – from essential oils to vitamins & nutrients; 28 days of paid time off per year plus up to 5 days off between Christmas and New Year; The Urban Sports Club membership and either Swapfiets bike rental or a subsidy for the Deutschlandticket; We believe great things happen when we meet in person, which is why we embrace a hybrid model with one home office day per week – up to two depending on the area you are working in – and up to two weeks per year working from abroad; Receive various discounts of up to more than 50 percent on attractive brands such as Flaconi, Bosch, Apple or Expedia; You will be given real ownership and plenty of room for new initiatives, as well as the opportunity to contribute your expertise and implement your great ideas; Inviting office spaces with access to plenty of organic teas and superfoods from around the world; We like to celebrate each other! Regular tea & office parties, Christmas and summer feasts and various influencer events such as Women's Day