Senior Data & Insights Executive

This role is within The Goat Agency, a leading brand within WPP Media, where you will be instrumental in helping global brands harness the power of social and creator-led content to deliver measurable impact. Recognised as a global leader in the space, we deliver award-winning campaigns in more than 70 countries. With over 650 social natives worldwide, we create ambitious influencer programmes from tactical activations to long-term partnerships, designed to drive awareness, engagement and conversions across the full marketing funnel.

Responsibilities

Help global brands harness the power of social and creator-led content to deliver measurable impact; Create ambitious influencer programmes from tactical activations to long-term partnerships, designed to drive awareness, engagement and conversions across the full marketing funnel; Manage complex configurations within campaign tracking documents to meet bespoke campaign requirements; Act as a steward for data governance, monitoring and enforcing consistent naming conventions and reporting formats across all campaigns; Write and adapt a wide range of formulas and scripts as needed to support data management and reporting tasks; Ensure campaigns are created promptly on the proprietary platform, proactively following up with stakeholders to gather missing information; Identify process pain points and inefficiencies, and implement improvements to enhance data workflows; Investigate and resolve complex data issues, understanding root cause and how key metrics are calculated; Utilise the admin interface to support data management and troubleshooting tasks; Serve as subject matter expert on core analytics applications (Benchmark Index, Performance Analyser, Deliverables Calculator); Navigate BI tool, independently building complex queries and customising dashboards; Identify and implement improvements to internal applications to enhance functionality and user experience; Act as key support figure and escalation point for junior team members; Communicate effectively with all relevant teams to ensure action points are resolved and data processes run smoothly

Requirements

Proven experience in a data analysis or insights role, preferably within a media or agency environment; A confident understanding of data analysis techniques, KPIs and trend analysis; Strong analytical and critical thinking skills, with the ability to work independently; Excellent communication skills, with experience presenting data in a clear and concise manner; A proactive and solution-oriented mindset, with a track record of overcoming challenges; Experience with data visualisation tools and a strong command of Excel/Google Sheets; A natural collaborator with a desire to help develop junior members of the team; Right to work in the UK

Nice to have

Experience within a media or agency environment

Benefits

Competitive medical insurance; Group retirement plans; Vision insurance; Dental insurance; Significant paid time off; Preferential partner discounts; Employee mental health awareness days; Employee resource groups; Frequent in-office events