Senior Digital Designer - The Agency

The Senior Digital Designer is a hands-on creative leader responsible for driving high-quality, performance-focused digital experiences for the Merrell brand. Reporting to the Digital Creative Director, this role directly manages a Digital Designer and serves as the day-to-day creative lead for the brand, translating creative strategy into scalable, effective digital execution.

Responsibilities

Lead the execution of digital creative strategy for the Merrell brand; Ensure consistent, high-quality digital design across websites, email, paid media, and emerging channels; Serve as a creative thought partner to Merrell Brand and eCommerce leadership; Define, document, and govern digital design systems, templates, and guidelines; Establish and uphold best practices for digital design, accessibility, and platform standards; Directly manage and develop a Digital Designer; Lead and contribute to the creation of digital content including web design, paid display, paid social, video, and animation; Conceptualize, present, and oversee creative solutions including wireframes, mockups, and prototypes; Lead or support product and lifestyle photoshoots; Collaborate closely with the Performance Marketing team to develop and refine creative that improves engagement, conversion, and ROAS; Partner with cross-functional teams to ideate and execute test-and-learn initiatives; Stay current on digital design trends, tools, and emerging platforms; Act as the primary digital creative lead and brand steward for Merrell; Partner with the Digital Project Manager to support intake and planning; Balance multiple business, campaign, and channel priorities while maintaining creative excellence

Requirements

Bachelor’s degree in Design or equivalent professional experience; 5+ years of digital design experience, including eCommerce and multi-channel marketing; Strong portfolio demonstrating digital-first design, brand storytelling, and performance-driven creative; Expert proficiency in Figma and Adobe Creative Suite; experience with web graphic optimization; Strong understanding of responsive design, animation and front-end best practices; familiarity with HTML/CSS; Demonstrated curiosity and willingness to explore, evaluate, and adopt emerging technologies, including AI-powered creative and productivity tools, to enhance design workflows, efficiency, and creative outcomes; Experience collaborating with developers and performance marketing teams; Exceptional attention to detail, problem-solving skills, and ability to manage multiple priorities in a fast-paced environment; Strong communication, organizational, and leadership skills

Nice to have

Prior experience managing or formally leading designers