Senior Digital Marketing Account Manager

As a Senior Digital Marketing Account Manager you will serve as the primary POC for our mid market clients to develop full funnel growth strategies with a focus on user acquisition, attribution and nurturing.

Responsibilities

Serve as the primary point of contact for a portfolio of clients and cultivate strong and trusted partnerships with each of them; Develop, present, and implement holistic growth marketing strategies that align with client goals, covering aspects like user acquisition, conversion, and revenue growth; Partner with cross-functional teams to execute multi channel marketing campaigns that ensure alignment with client expectations, and deliver on ROI; Define lead scoring attributes and identify opportunities for our customers to capitalize on; Lead weekly or biweekly client calls to review program KPIs, deliverable updates, and program progress; Leverage data analytics to uncover actionable insights, identify trends, and make informed recommendations to optimize marketing campaigns continually; Address clients’ questions or concerns about the performance of their program and provide strategic and tactical solutions; Partner with Sales to offer a holistic service that can lead to increased revenue; Travel to meet with clients in-person to strengthen partnerships and gain a deeper understanding of their business

Requirements

Proven experience (4+ years) in a growth marketing or digital strategy role; 2+ years experience in a client-facing position or agency experience; Bachelor’s degree in Marketing, Business or related field preferred; In-depth knowledge of digital marketing best practices (organic, paid, social email, ABM), analytics tools (GA4, GSC, HubSpot), and how to leverage a marketing technology stack; Outstanding communication and people skills

Nice to have

B2B and/or industrial/manufacturing industry knowledge; Experience using SEO tools (e.g., SEMRush, AHRefs, Google Ads, Optmyzer, Google Search Console), LinkedIn analytics, Data Studio reporting from Google, A/B testing software, and/or chatbot plugins; Experience using marketing automation platform tools (e.g., HubSpot, Pardot, etc.); Certifications: Hubspot (email, Inbound), Google Analytics, Google Ads, and/or project management

Benefits

401(k) match; medical, dental and vision insurance; life and disability insurance; generous paid time off including vacation, sick leave, floating and fixed holidays, maternity and bonding leave; EAP; other wellbeing resources