Senior Digital Marketing Specialist

At Paribu, every team member plays a crucial role in driving innovation and delivering high-quality solutions as a Senior Digital Marketing Specialist, you will be responsible for:

Responsibilities

Develop and execute social media strategies that strengthen brand awareness and community engagement; Plan, publish, and optimize content across multiple social media platforms while maintaining a consistent brand voice; Manage the social media content calendar in collaboration with internal stakeholders; Monitor platform performance and prepare actionable reports using analytics and insights; Plan and optimize paid digital marketing campaigns across platforms such as Meta, Google, LinkedIn, and X; Track campaign performance, identify optimization opportunities, and improve ROI through data-driven decisions; Stay up to date with digital marketing trends, platform updates, and emerging technologies, including AI-powered marketing tools; Collaborate with creative teams to develop campaigns that support product launches, partnerships, and employer branding initiatives; Monitor conversations around Paribu, cryptocurrency, fintech, and technology to identify engagement opportunities; Support crisis communication and reputation management across digital channels when needed

Requirements

Bachelor's degree in Marketing, Communications, Business Administration, or a related field; 3+ years of experience in digital marketing and social media management; Hands-on experience managing paid campaigns across Meta Ads, Google Ads, LinkedIn Ads, and other digital advertising platforms; Strong understanding of social media platforms, content strategy, community management, and digital trends; Experience with analytics tools such as Google Analytics (GA4), Meta Business Suite, Looker Studio, or similar reporting platforms; Ability to interpret campaign performance metrics and translate insights into optimization actions; Familiarity with SEO, SEM, email marketing, and performance marketing principles; Strong organizational skills with the ability to manage multiple projects simultaneously; A collaborative mindset with excellent stakeholder management skills; Curiosity, creativity, and a passion for technology, fintech, and digital culture; Excellent copywriting and communication skills in both Turkish and English

Nice to have

Experience using AI-powered tools to improve content creation, campaign optimization, and productivity

Benefits

Meal allowance; Private health insurance; Commuting support; S.O.S. leave (10 days); Birthday leave; Language learning support; Personal development support; Well-being & health platform; Relocation allowance; Top-tier work equipment; Cultural events