Senior Director of Growth Marketing

Senior Director of Growth Marketing in Alpharetta, GA. Lead DTC and marketplace growth across performance marketing, lifecycle strategy, acquisition, and retention. We are hiring a Senior Director of Growth Marketing for a strategic, hands-on leadership role based onsite at Avalon in Alpharetta, Georgia. This is an opportunity to own the growth engine across DTC and marketplace channels, lead a high-performing team, and directly influence revenue, customer acquisition, retention, and long-term customer value.

Responsibilities

Own the strategy and execution of customer acquisition, performance marketing, lifecycle marketing, and marketplace growth; Define and own the growth marketing strategy across direct-to-consumer (DTC) and marketplace channels; Align customer acquisition, retention, monetization, and revenue growth initiatives with company OKRs; Lead performance marketing across paid social, paid search, programmatic advertising, CTV, and affiliate marketing; Manage and optimize seven-figure media budgets across Meta, Google, programmatic, CTV, and affiliate channels; Optimize marketing investments against key metrics including CAC, ROAS, LTV, conversion rate, and unit economics; Develop channel-level budget allocation strategies based on performance, incrementality, and growth potential; Build a rigorous growth experimentation program using A/B testing and multivariate testing; Test creative, acquisition funnels, pricing, onboarding, and customer journeys to improve conversion and lifetime value; Establish growth KPIs and executive-level dashboards to measure acquisition, retention, revenue, and marketplace performance; Partner with analytics and data teams on attribution, measurement, LTV/CAC modeling, and performance reporting; Use SQL, BI tools, attribution platforms, and experimentation platforms to uncover growth opportunities and evaluate results; Maintain strong standards around marketing measurement, tracking, attribution, privacy, and data governance; Build and scale end-to-end lifecycle marketing strategies across email, SMS, push notifications, and in-app messaging; Develop onboarding, retention, reactivation, and win-back programs that increase engagement and customer lifetime value; Improve retention and repeat behavior through segmentation, personalization, testing, and behavioral data; Partner with Product and Engineering to improve customer journeys and remove friction throughout the conversion funnel; Partner with Marketplace Operations and Product to grow both marketplace supply and demand; Develop acquisition and activation strategies for marketplace buyers and sellers; Improve marketplace activation, utilization, liquidity, and balance while protecting unit economics; Identify and scale growth levers that improve marketplace participation and long-term customer value; Recruit, lead, mentor, and develop a high-performing growth marketing organization; Manage performance marketers, lifecycle marketing specialists, analysts, and creative partners; Lead agency and marketing technology vendor relationships with clear performance and cost-efficiency expectations; Partner closely with Product, Engineering, Finance, Analytics, and Operations to prioritize growth initiatives; Present growth strategy, performance insights, forecasts, and recommendations to executive leadership and board-level stakeholders.

Requirements

Bachelor's degree in Marketing, Business, Analytics, or a related field, or equivalent professional experience; 10+ years of growth marketing, performance marketing, digital marketing, or customer acquisition experience; At least 4 years of senior marketing leadership experience within a DTC, marketplace, platform, or technology-driven business; Demonstrated success scaling paid acquisition across Meta Ads, Google Ads, programmatic, CTV, and affiliate marketing; Experience managing seven-figure or larger digital media budgets; Proven experience growing a two-sided marketplace or platform business; Strong understanding of marketplace dynamics, supply and demand growth, customer acquisition, retention, and unit economics; Experience building and scaling lifecycle marketing programs across email, SMS, push, and in-app channels; Strong analytical skills with experience using SQL, business intelligence tools, attribution platforms, and experimentation tools; Experience measuring and optimizing CAC, LTV, ROAS, conversion rates, retention, and marketing ROI; Experience with modern marketing technology stacks, including CDPs, ESPs, attribution tools, analytics platforms, and experimentation platforms; Proven success hiring, developing, and leading high-performing marketing teams; Executive-level communication skills with experience presenting strategy and performance results to senior leadership.

Benefits

Competitive Compensation; Health & Wellness Coverage; Generous Paid Time Off; 401(k) with 5% Company Match; Monthly Lifestyle Stipends, Employee Recognition programs, and Referral Bonuses; Flexible Spending Account (FSA); Health Savings Account (HSA); Monthly Stipends & Recognitions; Medical, Dental, Vision, Life; Employee Referral Program; PTO, Sick Days & Parental Leave; Growth & Development