Senior Director, Social Media and Influencer Growth Marketing

We believe social is one of the clearest paths to winning as a business, and this role requires the strategic range to prove that out: building the fully integrated social ecosystem that turns social into one of the biggest levers Gen has right now. The same shift 'mobile-first' forced a decade ago is the model. Mobile-first never meant 'have an app,' it meant every product decision ran through a mobile lens first. Social-first means the same discipline applied to marketing: social stops being a channel we staff and becomes a lens the entire business thinks through, from how a launch is planned to what campaigns get built. Social-first thinking is where Gen builds brand authority, drives customer acquisition, and compounds growth.

Responsibilities

Own the social-first transformation agenda: build the strategy, business case, and operating model that shift Gen's consumer brands from treating social as a channel to treating it as the lens the business plans through; lead and build social media strategy for key consumer brands including Norton, Avast, and LifeLock; author the social strategies that connect brands and products to large, engaged communities; build the full ecosystem, not a channel plan, for every moment where social can move the business: organic, paid, influencer, content, and community working as one system; partner cross-functionally with Brand & Growth, Media and Performance Marketing, GenStudio, and organic growth teams; set goals, measurement frameworks, and reporting standards that tie social and influencer investment to business outcomes; evolve, lead, and develop the social and influencer team, hiring and coaching talent; own the influencer and creator program as a strategic asset; own the social and influencer tool and AI stack as a scaling lever; work hand in hand with GenStudio to co-author pitches; read culture ahead of the market; hold a clear, current point of view on every major social platform; coordinate with PR team; maintain a working understanding of the product roadmap

Requirements

15+ years in social media, influencer marketing, or culture-driven brand strategy for global brands; experience as a people leader who has built and scaled a team; track record of leading transformation, not just operations; experience building full social ecosystems around major brand or product launches, with a clear line from strategy to business result; experience building the influencer and creator side of a brand: sourcing, partnership structures, and content programs designed to compound; experience partnering with creative teams to shape pitches and campaigns from a social-first lens from day one; skilled at defending social and influencer investment in business terms: growth, relevance, and return, not engagement metrics alone; deep, current fluency across social platforms, with a clear point of view on brand fit, community building, and cultural relevance for each; strong, practical point of view on how AI and modern tooling scale social and influencer work, and experience operationalizing that with a team; comfort operating cross-functionally at a senior level: brand and growth leadership, PR, product, and technology and AI teams; genuine, demonstrated fascination with culture; executive presence and ability to translate social strategy into the language of business impact for senior leadership

Nice to have

Bachelor's degree in marketing, communications, business, or related field (preferred)

Benefits

401(k) retirement plan with company match (Gen matches 50% of the first 7% of eligible pay, capped at $6,000 per year); Health Savings Account (HSA) funding ($500-$1,500 per year depending on coverage tier); wellness/fitness reimbursement up to $375 per year; sustainable home improvement allowance up to $500 per year; tuition/education reimbursement up to $5,250 per calendar year; annual bonus; flexible working options and time off; competitive pay, benefits and well-being programs