Senior Executive - Digital Planning

Responsibilities

Develop and execute comprehensive digital marketing strategies to drive traffic, engagement, and brand growth across various digital channels; Work closely with internal teams to align digital marketing strategies with overall business and marketing objectives; Analyze digital marketing metrics and report on campaign performance, providing actionable insights and recommendations for optimization; Oversee the allocation of digital marketing budgets, ensuring resources are optimized for maximum impact and ROI; Oversee digital campaigns across SEO, SEM, social media, email marketing, and online advertising to ensure seamless execution; Stay updated with the latest digital marketing trends, technologies, and industry developments to keep strategies relevant and competitive; Liaise with external agencies and vendors to ensure the successful execution of digital marketing campaigns; Proactively address and resolve any issues or challenges related to digital campaigns

Requirements

3-4 years of experience in digital marketing; Strong understanding of digital marketing platforms and tools, including SEO, SEM, social media advertising, and email marketing; Ability to analyze digital marketing performance data and provide data-driven insights for continuous improvement; Experience managing multiple digital campaigns simultaneously while ensuring deadlines and budget requirements are met; Comfort with client interaction; Experience working in cross-functional teams, with a proactive approach to contributing to team success; Strong presentation, reporting, and communication skills to effectively share insights with stakeholders; A keen interest in staying ahead of the curve with the latest trends in digital marketing, technology, and consumer behavior

Nice to have

Experience in media agencies, client-side teams, or media owners; FMCG experience

Benefits

Competitive medical, group retirement plans, vision, and dental insurance; Significant paid time off; Preferential partner discounts; Employee mental health awareness days; Employee resource groups; In-office events; Access to global WPP Media & WPP networks