Senior MAI Social Manager

Wavemaker Worldwide Activation is the digital specialist arm of the worldwide hub. It powers the digital thinking for Wavemakers largest global clients and acts as a central planning and buying team for clients who buy multimarket digital campaigns from one location. Audible is Wavemaker Worldwide’s largest client and one of the world’s favourite platforms for audio content, from podcasts to audio books to Audible Originals. Audible have ambitious growth targets that we will help them achieve through both branding and performance campaigns across four major markets: France, Italy, Germany and Spain giving the applicate an opportunity to work across market and understand how different markets behaviour and respond to media. We are looking for a specialist in paid social app/MAI campaigns to continue their career as Account Manager.

Responsibilities

Developing comprehensive paid social media plans aligning with client objectives and KPIs, focusing on mobile app-install campaigns; Articulating rationale for proposed campaign tactics to internal and external stakeholders; Responsible for end-to-end setup of paid social campaigns across relevant social platforms, focusing on app-install campaigns; Using advanced features such as bid rules and 3rd party optimisation/creative/measurement tools; Ensuring regular QA checks are undertaken by everyone working on the account; Monitoring campaign performance and pacing, troubleshooting and optimising campaigns; Producing detailed weekly/monthly campaign performance reports in Microsoft Excel; Leading client calls to present results; Writing performance commentary with insight and recommendations; Producing detailed analysis including end-of-campaign reporting, quarterly/annual reviews and standalone projects; Owning tracking of app-install campaigns across social activity; Acting as key social point-of-contact for clients; Demonstrating deep understanding of media and technology developments; Identifying opportunities to test and innovate in the paid social space; Building and maintaining relationships with media partners including Meta, Twitter, Snap, TikTok, Pinterest; Managing more junior team members with line-manager; Communicating clearly with internal and external stakeholders; Attending internal meetings and training sessions; Assisting with recruitment process; Developing and implementing testing/learning agendas; Working with planning team and other channel specialists; Ensuring accurate and timely fulfilment of agency finance processes

Requirements

Good working knowledge of paid advertising across one or more key social channels (Facebook, Instagram, Twitter, Snap, TikTok etc); In-depth experience of working with mobile app-install campaigns across Meta, Reddit, Twitter, TikTok and Snapchat; Proficient in understanding the specific challenges of mobile/app campaign tracking including having worked with MMPs; Experience working in a digital marketing or agency-based role with a track record of working with clients or external stakeholders; Extensive experience setting up and optimising paid social campaigns across key social platforms; Experience planning large-scale paid social campaigns including app-install campaigns with performance objectives; Experience working with mobile measurement platforms (such as Kochava or Appsflyer) and accompanying data-sets; Experience compiling detailed and insightful end of campaign reports and presentations; Knowledge of how to structure regular client review presentations (QBRs, annual reviews etc); Comfortable presenting to clients and leading calls; Collaborative, friendly, and with a can-do attitude; Right to work in the UK

Nice to have

Training certifications in key platforms (e.g. Meta Blueprint); Some experience line managing individuals and/or helping to train others across paid social

Benefits

Competitive medical insurance; Group retirement plans; Vision insurance; Dental insurance; Significant paid time off; Preferential partner discounts; Employee mental health awareness days; Hybrid working (office around four days a week)