Senior Manager ABM & Campaigns

Demand Gen is the connective tissue between strategy and pipeline, to make it impossible for the right companies to ignore us. We’re looking for an AI-forward Senior Manager of ABM & Campaigns to build and scale account-based programs that drive engagement, pipeline, and revenue. This is not a traditional campaign management role. You are a modern revenue marketer who combines strategic ABM instincts, operational rigor, experimentation mindset, GTM systems fluency, and editorial judgment. The right person is both strategic and hands-on: able to shape compelling campaign narratives, design account journeys, partner closely with Sales, and use AI to move faster, personalize smarter, and improve performance.

Responsibilities

Build and scale account-based programs that drive engagement, pipeline, and revenue; Lead ABM strategy and execution across priority accounts, segments, industries, personas, and pipeline goals; Build integrated campaigns across email, paid media, webinars, events, content, digital, SDR activation, executive engagement, and sales plays; Develop account journeys, campaign themes, content plans, messaging, landing page concepts, sales enablement, and follow-up motions; Use AI to improve account research, personalization, content repurposing, messaging tests, campaign QA, reporting, and performance analysis; Use data, intent signals, enrichment, engagement insights, and funnel reporting to improve targeting, orchestration, and conversion; Continuously test and optimize messaging, audiences, channels, offers, content formats, and sales follow-up

Requirements

8+ years of B2B marketing experience across ABM, demand generation, integrated campaigns, or revenue marketing; Strong grasp of B2B buying committees, account segmentation, and pipeline creation; Know how to shape narratives and craft messaging that resonates with buyers; Hands-on with modern GTM tools including intent data, enrichment, sales engagement, analytics, automation, and comfortable building agents, no-code workflows, and signal-based selling motions; Data-driven, collaborative, and clear in communicating impact; Ability to work from our Palo Alto office 2-3 days a week; Remote candidates are located in the Pacific Time Zone; Comfortable using AI tools, building lightweight agents or automations, experimenting with vibe coding or no-code workflows, and finding ways to make GTM processes more efficient and intelligent

Nice to have

Experience in SaaS, AI, data, cybersecurity, or enterprise software

Benefits

Competitive pay + equity; Premium health, dental & vision (100% premium coverage for employees); 401(k) plan; Open PTO; Monthly fitness reimbursement; Paid parental leave; Team and company events and offsites; Annual Caltrain pass; Monthly in-office massages; Fastrak reimbursement; Lunch provided Mon–Thurs; Happy hours and ping pong tournaments; Fully stocked snacks and drinks