Senior Manager, Field Marketing

WeWork is looking for a strategic, analytical, and highly collaborative Senior Manager, Global Field Marketing to help drive marketing performance across our global portfolio. Based in Mexico City and part of WeWork’s Global Marketing team, this role will sit at the intersection of global marketing strategy, regional marketing, and property-level execution, helping ensure our marketing efforts translate into measurable business impact across markets.

The Senior Manager, Global Field Marketing will partner closely with regional marketing leaders and cross-functional teams to develop and evolve the frameworks, programs, and insights that enable strong field marketing around the world. A critical part of the role will be developing a deep understanding of global and regional marketing performance—identifying trends, opportunities, and areas of underperformance and translating those insights into actionable recommendations for regional teams and the broader Global Marketing organization.

This individual will also help strengthen our approach to property marketing, ensuring marketing strategies reflect the needs of individual buildings, neighborhoods, and markets while remaining connected to broader regional and global priorities. The role requires someone who can move fluidly between strategy and execution, understand both portfolio-level and property-level business needs, and bring structure and consistency to marketing across a complex, global organization.

Success in this role will require strong commercial instincts, analytical rigor, and the ability to influence across markets and functions without always having direct ownership of execution.

Responsibilities

Partner with Global Marketing leadership and regional marketing teams to translate priorities into actionable regional and field marketing strategies; Establish a consistent global approach to field marketing; Build strong partnerships across Marketing, Sales, Revenue, Real Estate, Community, Operations, and other key stakeholders; Connect insights and best practices across regions; Support annual and quarterly marketing planning; Lead and develop a high-performing team; Develop comprehensive understanding of global and regional marketing performance; Define and monitor key performance indicators and build consistent reporting; Analyze marketing and business performance to identify trends, opportunities, risks, and actionable recommendations; Evaluate marketing investment, effectiveness, and ROI; Develop strategies for market- and property-specific business needs; Evolve WeWork's global approach to property marketing; Identify priority properties and markets where focused marketing investment can have greatest impact; Support development of localized campaigns, activations, partnerships, events, and programs; Partner across Global Marketing channels to ensure regional and property-level needs are reflected; Support integrated marketing programs across the full customer journey; Partner with digital and growth teams to improve local paid media, SEO, web conversion, CRM, and demand-generation efforts; Ensure field marketing programs have clear objectives, target audiences, measurement plans, and connections to commercial outcomes

Requirements

Bachelors Degree in Marketing or related; 10+ years of marketing experience; Strong background in regional, field, integrated, or growth marketing within a global or multi-market organization; Demonstrated experience translating global marketing strategies into effective regional and local execution; Strong understanding of marketing performance and measurement; Strong commercial orientation; Exceptional cross-functional and stakeholder management skills; Strategic and solutions-oriented thinker; Excellent written and verbal communication skills; Flexibility to work across a variety of time zones and occasionally outside standard local business hours; Fluency in English required

Nice to have

Experience with property, location-based, retail, hospitality, real estate, or other distributed/physical-location marketing strongly preferred; Fluency in Spanish and/or Portuguese strongly preferred