Senior Manager, GTM Finance

Legora is hiring a Senior Manager, focused on GTM to join our Finance team. This is a high-impact role with a clear mandate: bring financial rigour and commercial insight to how we invest in growth, starting with Marketing and extending across the full GTM engine. The finance partner to Marketing leadership will own the numbers behind demand generation, pipeline creation, and marketing efficiency, while staying close enough to Sales to connect spend to pipeline to bookings end to end, and turning funnel data and campaign performance into decisions about where the next dollar should go.

Responsibilities

Partnering with Marketing leadership on annual and quarterly budget planning, spend tracking, and re-forecasting across all channels and programs; Owning marketing performance reporting, including funnel conversion, pipeline creation, cost per lead/opportunity, CAC, and marketing ROI, and turning it into clear recommendations; Building and maintaining demand generation models that connect marketing investment to pipeline, bookings, and payback; Supporting sales capacity planning, quota setting, and headcount modelling in partnership with Sales and Revenue Operations; Analysing the full GTM funnel end to end, surfacing where investment is working, where it isn’t, and what to do about it; Managing month-end close activities for marketing spend, including accruals, budget-vs-actuals, and variance analysis with clear commentary; Establishing spend governance and tracking, giving Marketing real-time visibility into budget consumption and ROI by program; Partnering cross-functionally with Accounting, Revenue, GTM Operations, and business systems to ensure data flows cleanly from spend to pipeline to revenue; Identifying process and tooling gaps and building scalable planning frameworks as the GTM finance function matures alongside the business; Acting as a builder in a fast-growing environment, contributing models, dashboards, and processes that support scale

Requirements

8+ years of experience in FP&A, GTM finance, or commercial finance, with meaningful exposure to Marketing and/or Sales finance; Experience from a technology and/or scale-up start-up environment; Deep fluency in marketing and GTM metrics, including funnel conversion, pipeline coverage, CAC, LTV, marketing ROI, and payback; Hands-on experience with budget planning, spend tracking, and re-forecasting; Strong modeling skills, including demand generation and sales capacity planning, with the ability to build clean, flexible, decision-ready models; Proven ability to build strong relationships with Marketing and Sales leadership and to influence with data; Excellent analytical and problem-solving skills, using data to inform decisions and improve outcomes; A builder mindset, comfortable working through ambiguity, maturing processes, and implementing scalable improvements; Strong execution skills and the ability to manage competing priorities during end-of-month and end-of-quarter cycles; Clear, concise communication skills, with the ability to translate numbers into narrative for non-finance stakeholders

Nice to have

Comfort with finance and GTM systems (e.g. Salesforce, ERP/NetSuite, and planning/BI tools) is a plus

Benefits

Global collaboration: Partner with teams and clients across Europe, APAC, and North America; Competitive package: Comprehensive salary, benefits, and tools for success; Meaningful work: Your efforts shape how thousands of lawyers use AI daily; In-person environment: Union Square office designed for ambitious builders and company provided lunch daily; Medical, Dental & Vision; Multiple medical plan options through Aetna and Kaiser Permanente; HSA or Healthcare FSA (based on plan selection); Dental plans via MetLife; Vision plans via Vision Care; Generous parental leave; Free access to Maven Clinic; Dependent Care FSA; Free One Medical membership for employees and dependents; Pre-tax commuter benefits; Life Insurance + STD/LTD; 401(K) with generous company match; Unlimited PTO; Robust voluntary benefits, including identity protection (via Aura), legal coverage via MetLife, pet savings programs, and more